Primary.com Website Insights

Company Description:

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Company Tags:

Top 100,000 Sites - United States Apparel & Fashion


Industry: Apparel & Fashion
Location: New York, New York, United States
Employees: 11-50
Founded: 2015
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
112991 / 6000000 * last update: Sep 24, 2022
Alexa Rank
286704 / 1000000 * last update: Sep 29, 2022
Majestic Rank
159445 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
258572 / 1000000 * last update: Nov 29, 2021

Primary.com Tech Stack

This section shows Primary.com's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Who does Primary.com use for Affiliate Marketing ?
Primary.com uses awin for Affiliate Marketing.

Who does Primary.com use for Chat ?
Primary.com uses Olark for Chat.

Who does Primary.com use for Data Providers ?
Primary.com uses TransUnion for Data Providers.

Who does Primary.com use for Display & Programmatic Advertising ?
Primary.com uses Facebook Ads , and Google Ads for Display & Programmatic Advertising.

Who does Primary.com use for E-Commerce Carts ?
Primary.com uses Back in Stock , Hextom , and Shopify for E-Commerce Carts.

Who does Primary.com use for Email Marketing ?
Primary.com uses Klaviyo for Email Marketing.

Who does Primary.com use for Product Analytics ?
Primary.com uses Mixpanel for Product Analytics.

Who does Primary.com use for Search Advertising ?
Primary.com uses Google Ads for Search Advertising.

Who does Primary.com use for Social Media Advertising ?
Primary.com uses Facebook Ads , Google Ads , and Pinterest Business for Social Media Advertising.

Who does Primary.com use for Tag Management ?
Primary.com uses Google Tag Manager for Tag Management.

Who does Primary.com use for Web & Mobile Analytics ?
Primary.com uses Google Analytics , and Mixpanel for Web & Mobile Analytics.

Who does Primary.com use for Website Builders ?
Primary.com uses Shopify for Website Builders.

Who does Primary.com use for Website Personalization ?
Primary.com uses DynamicYield for Website Personalization.

What other technologies does Primary.com use on their website?
Primary.com also uses Attentive , Schema App , TikTok , and Yotpo on their website.
* Primary.com technographic data was gathered by SiteScore analyzing https://primary.com and related pages.

Primary.com Tech Stack Changes Over Time

This section shows how Primary.com's tech stack has changed over time. Click any vendor to learn more about that company.

DateChange
Aug. 6, 2021, 9:59 a.m. Tech Stack Tracking Initialized on Domain: https://primary.com
Aug. 12, 2021, 1:57 a.m. Technology Added: awin (dwin1.com)
Aug. 12, 2021, 1:57 a.m. Technology Added: Hextom (hextom.com)
Dec. 5, 2021, 9:21 a.m. Technology Added: DynamicYield (dynamicyield.com)
Jan. 25, 2022, 10:44 p.m. Technology Added: Mixpanel (mxpnl.com)
Feb. 28, 2022, 2:07 p.m. Technology Removed Site Wide: Google (google.com)
Feb. 28, 2022, 2:07 p.m. Technology Removed Site Wide: Outbrain (outbrain.com)
Feb. 28, 2022, 2:07 p.m. Technology Removed Site Wide: Stripe (stripe.com)
March 6, 2022, 3:28 a.m. Technology Added: TikTok (tiktok.com)
March 6, 2022, 3:28 a.m. Technology Added: TransUnion (iesnare.com)
March 6, 2022, 3:28 a.m. Technology Removed Site Wide: Zendesk (zopim.com)
March 29, 2022, 2:52 a.m. Technology Added: Attentive (attn.tv)
May 6, 2022, 4:02 a.m. Technology Added: Olark (olark.com)
May 16, 2022, 12:54 p.m. Technology Removed Site Wide: Kiwi Sizing (kiwisizing.com)
June 2, 2022, 6:58 p.m. Technology Removed Site Wide: Zendesk (zdassets.com)
June 2, 2022, 6:58 p.m. Technology Removed Site Wide: Zendesk (zendesk.com)
Aug. 17, 2022, 12:11 a.m. Technology Added: Schema App (schemaapp.com)

* Websites may load certain code elements dynamically, based on cookie state, active campaigns or other settings. This can cause vendors to be added or removed to this list intermittently.