Mattel, Inc. Website Insights

Company Description:

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!

Company Tags:

Fortune 1000 Household Products North America - 100+ Employees Consumer Goods


Industry: Consumer Goods
Location: El Segundo, California, United States
Employees: 10001+
Founded: 1945
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
5741 / 6000000 * last update: Sep 24, 2022
Alexa Rank
26741 / 1000000 * last update: Sep 29, 2022
Majestic Rank
2342 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
107096 / 1000000 * last update: Jun 19, 2022

Mattel, Inc. Tech Stack

This section shows Mattel, Inc.'s tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Mattel, Inc. uses Tealium for Customer Data Platforms (CDPs).
Mattel, Inc. uses Adobe Audience Manager for Data Management.
Mattel, Inc. uses Facebook Ads, and Google Ads for Display & Programmatic Advertising.
Mattel, Inc. uses Shopify for E-Commerce Carts.
Mattel, Inc. uses Klaviyo, and Omnisend for Email Marketing.
Mattel, Inc. uses optimizely for Landing Page Optimization.
Mattel, Inc. uses New Relic for Performance Monitoring.
Mattel, Inc. uses TrustArc for Privacy & GDPR.
Mattel, Inc. uses jQuery for Project Management.
Mattel, Inc. uses Bing Ads, and Google Ads for Search Advertising.
Mattel, Inc. uses Facebook Ads, and Google Ads for Social Media Advertising.
Mattel, Inc. uses Twitter for Social Media Management.
Mattel, Inc. uses Google Tag Manager, and Tealium for Tag Management.
Mattel, Inc. uses Microsoft Clarity for User Session Recording.
Mattel, Inc. uses Adobe, and Google Analytics for Web & Mobile Analytics.
Mattel, Inc. uses Shopify for Website Builders.
Mattel, Inc. also uses BazaarVoice, Google Recaptcha, Neustar , Oracle Service Cloud, Printful, QuantumMetric, and Yotpo on their website.
* Mattel, Inc. technographic data was gathered by SiteScore analyzing http://www.mattel.com and related pages.

Mattel, Inc. Tech Stack Changes Over Time

This section shows how Mattel, Inc.'s tech stack has changed over time. Click any vendor to learn more about that company.