LPL Financial Holdings Inc. Website Insights

Company Description:

LPL Financial was formed in 1989 through the merger of two small brokerage firms. Linsco & Private Ledger (founded in 1968 and 1973, respectively). By merging these two companies, the founders of LPL sought to create a trusted alternative to Wall Street firms, one in which financial advisors could build highly competitive businesses while always doing what is right for their clients. Today, we are the largest independent broker/dealer in the country* supporting more than 16,000 financial advisors.

Company Tags:

Fortune 1000 Financials Top 100,000 Sites - United States North America - 100+ Employees Financial Services


Industry: Financial Services
Location: San Diego, California, United States
Employees: 1001-5000
Founded: 1989
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
6865 / 6000000 * last update: Sep 24, 2022
Alexa Rank
73445 / 1000000 * last update: Sep 29, 2022
Majestic Rank
52705 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
69002 / 1000000 * last update: Jun 19, 2022

LPL Financial Holdings Inc. Tech Stack

This section shows LPL Financial Holdings Inc.'s tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


LPL Financial Holdings Inc. uses Demandbase for Account-Based Marketing.
LPL Financial Holdings Inc. uses Moat for Competitive Intelligence.
LPL Financial Holdings Inc. uses Salesforce Audience Studio, and Tapad for Customer Data Platforms (CDPs).
LPL Financial Holdings Inc. uses Adobe Audience Manager, Lotame, Oracle DMP, and Salesforce Audience Studio for Data Management.
LPL Financial Holdings Inc. uses TowerData for Data Providers.
LPL Financial Holdings Inc. uses Adobe Advertising Cloud, BeesWax, Centro, Facebook Ads, Google Ads, LinkedIn Ads, Moat, OpenX, SpotX, and Teads for Display & Programmatic Advertising.
LPL Financial Holdings Inc. uses Pardot for Email Marketing.
LPL Financial Holdings Inc. uses Pardot for Marketing Automation Platform.
LPL Financial Holdings Inc. uses New Relic for Performance Monitoring.
LPL Financial Holdings Inc. uses Bing Ads, and Google Ads for Search Advertising.
LPL Financial Holdings Inc. uses Facebook Ads, Google Ads, and LinkedIn Ads for Social Media Advertising.
LPL Financial Holdings Inc. uses AddThis for Social Media Management.
LPL Financial Holdings Inc. uses Google Tag Manager for Tag Management.
LPL Financial Holdings Inc. uses Nielsen for Television Advertising.
LPL Financial Holdings Inc. uses Hotjar for User Session Recording.
LPL Financial Holdings Inc. uses Sproutvideo for Video Creation.
LPL Financial Holdings Inc. uses Sproutvideo, and Vidyard for Video Hosting.
LPL Financial Holdings Inc. uses Adobe, Google Analytics, Hotjar , and Moat for Web & Mobile Analytics.
LPL Financial Holdings Inc. also uses Google, Neustar , Radancy, Sharethrough, Smart AdServer, and Sovrn on their website.
* LPL Financial Holdings Inc. technographic data was gathered by SiteScore analyzing http://www.lpl.com and related pages.

LPL Financial Holdings Inc. Tech Stack Changes Over Time

This section shows how LPL Financial Holdings Inc.'s tech stack has changed over time. Click any vendor to learn more about that company.