Bankrate Website Insights

Company Description:

Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more.

Company Tags:

Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Internet


Industry: Internet
Location: New York, New York, United States
Employees: 501-1000
Founded: 1976
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
2520 / 6000000 * last update: Sep 24, 2022
Alexa Rank
3334 / 1000000 * last update: Sep 29, 2022
Majestic Rank
1145 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
19357 / 1000000 * last update: Jun 19, 2022

Bankrate Tech Stack

This section shows Bankrate's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Bankrate uses ActiveProspect for Account-Based Marketing.
Bankrate uses Facebook Ads, Google Ads, MediaMath, and Verizon Media for Display & Programmatic Advertising.
Bankrate uses New Relic for Performance Monitoring.
Bankrate uses CookieLaw for Privacy & GDPR.
Bankrate uses Bing Ads, and Google Ads for Search Advertising.
Bankrate uses Facebook Ads, Google Ads, and Pinterest Business for Social Media Advertising.
Bankrate uses Google Tag Manager for Tag Management.
Bankrate uses FullStory, and Google Analytics for Web & Mobile Analytics.
Bankrate also uses Google, Jornaya, MediaAlpha, and ScorecardResearch on their website.
* Bankrate technographic data was gathered by SiteScore analyzing https://bankrate.com and related pages.

Bankrate Tech Stack Changes Over Time

This section shows how Bankrate's tech stack has changed over time. Click any vendor to learn more about that company.