Aetna Inc. Website Insights

Company Description:

Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.

Company Tags:

Fortune 1000 Health Care Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Insurance


Industry: Insurance
Location: Hartford, Connecticut, United States
Employees: 10001+
Founded: 1853
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
4003 / 6000000 * last update: Sep 24, 2022
Alexa Rank
4849 / 1000000 * last update: Sep 29, 2022
Majestic Rank
4759 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
25043 / 1000000 * last update: Jun 19, 2022

Aetna Inc. Tech Stack

This section shows Aetna Inc.'s tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Aetna Inc. uses Salesforce Audience Studio, and Tapad for Customer Data Platforms (CDPs).
Aetna Inc. uses Adobe Audience Manager, Oracle DMP, Salesforce Audience Studio, and The Trade Desk for Data Management.
Aetna Inc. uses Resonate, and TowerData for Data Providers.
Aetna Inc. uses Adobe Advertising Cloud, Bidswitch, Google Ads, IndexExchange, LinkedIn Ads, MediaMath, OpenX, PubMatic, Rubicon Project, Sonobi, SpotX, and Verizon Media for Display & Programmatic Advertising.
Aetna Inc. uses Qualtrics for Interactive Content.
Aetna Inc. uses Branch for Link Management.
Aetna Inc. uses New Relic for Performance Monitoring.
Aetna Inc. uses Rubicon Project for Project Management.
Aetna Inc. uses Bing Ads, and Google Ads for Search Advertising.
Aetna Inc. uses Google Ads, and LinkedIn Ads for Social Media Advertising.
Aetna Inc. uses Medallia, and Qualtrics for Surveys.
Aetna Inc. uses Google Tag Manager for Tag Management.
Aetna Inc. uses Nielsen for Television Advertising.
Aetna Inc. uses Vimeo, and YouTube for Video Hosting.
Aetna Inc. uses Adobe for Web & Mobile Analytics.
Aetna Inc. also uses FreeWheel (acquired by Comcast), LiveRamp, Schema App, Semasio, and Sovrn on their website.
* Aetna Inc. technographic data was gathered by SiteScore analyzing http://www.aetna.com and related pages.

Aetna Inc. Tech Stack Changes Over Time

This section shows how Aetna Inc.'s tech stack has changed over time. Click any vendor to learn more about that company.