Top web technologies used by Search Advertising companies

Most Used Vendors	Adoption
#1 Google Analytics	Used by 38 / 42 (90.48%) Search Advertising companies
#2 Google Tag Manager	Used by 38 / 42 (90.48%) Search Advertising companies
#3 Google Ads	Used by 27 / 42 (64.29%) Search Advertising companies
#4 Facebook Ads	Used by 24 / 42 (57.14%) Search Advertising companies
#5 Google	Used by 24 / 42 (57.14%) Search Advertising companies
#6 Cloudflare	Used by 23 / 42 (54.76%) Search Advertising companies
#7 Wordpress	Used by 21 / 42 (50.0%) Search Advertising companies
#8 Bing Ads	Used by 21 / 42 (50.0%) Search Advertising companies
#9 LinkedIn Ads	Used by 20 / 42 (47.62%) Search Advertising companies
#10 HubSpot	Used by 17 / 42 (40.48%) Search Advertising companies

Most Popular Web Technologies for Search Advertising Companies by Category

This section shows top vendors broken out by category based on Search Advertising adoption.

Most Used CRM Vendors Among Search Advertising Companies

Browse all CRM vendors

HubSpot

Ranked#1of 4
on usage

Used by 17 of 42 companies in this segment.

Salesforce

Ranked#2of 4
on usage

Used by 4 of 42 companies in this segment.

Zoho

Ranked#3of 4
on usage

Used by 2 of 42 companies in this segment.

GA Connector

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used SEO Vendors Among Search Advertising Companies

Browse all SEO vendors

Woorank

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Chat Vendors Among Search Advertising Companies

Browse all Chat vendors

Intercom

Ranked#1of 5
on usage

Used by 10 of 42 companies in this segment.

LiveChat

Ranked#2of 5
on usage

Used by 2 of 42 companies in this segment.

Drift

Ranked#3of 5
on usage

Used by 2 of 42 companies in this segment.

HelpScout

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

Liveperson

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Surveys Vendors Among Search Advertising Companies

Browse all Surveys vendors

Qualtrics

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Video Hosting Vendors Among Search Advertising Companies

Browse all Video Hosting vendors

YouTube

Ranked#1of 4
on usage

Used by 8 of 42 companies in this segment.

Vimeo

Ranked#2of 4
on usage

Used by 3 of 42 companies in this segment.

Wistia

Ranked#3of 4
on usage

Used by 2 of 42 companies in this segment.

Vidyard

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Data Providers Vendors Among Search Advertising Companies

Browse all Data Providers vendors

ZoomInfo

Ranked#1of 5
on usage

Used by 7 of 42 companies in this segment.

Clearbit

Ranked#2of 5
on usage

Used by 5 of 42 companies in this segment.

TowerData

Ranked#3of 5
on usage

Used by 4 of 42 companies in this segment.

Yandex

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

Resonate

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Privacy & GDPR Vendors Among Search Advertising Companies

Browse all Privacy & GDPR vendors

CookieBot

Ranked#1of 7
on usage

Used by 6 of 42 companies in this segment.

iubenda

Ranked#2of 7
on usage

Used by 3 of 42 companies in this segment.

OneTrust

Ranked#3of 7
on usage

Used by 2 of 42 companies in this segment.

CookieLaw

Ranked#4of 7
on usage

Used by 1 of 42 companies in this segment.

Fathom Analytics

Ranked#5of 7
on usage

Used by 1 of 42 companies in this segment.

CookieYes

Ranked#6of 7
on usage

Used by 1 of 42 companies in this segment.

Most Used Tag Management Vendors Among Search Advertising Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 4
on usage

Used by 38 of 42 companies in this segment.

Segment

Ranked#2of 4
on usage

Used by 3 of 42 companies in this segment.

Ensighten

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Tealium

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Data Management Vendors Among Search Advertising Companies

Browse all Data Management vendors

Lotame

Ranked#1of 6
on usage

Used by 5 of 42 companies in this segment.

Adobe Audience Manager

Ranked#2of 6
on usage

Used by 5 of 42 companies in this segment.

The Trade Desk

Ranked#3of 6
on usage

Used by 3 of 42 companies in this segment.

Oracle DMP

Ranked#4of 6
on usage

Used by 2 of 42 companies in this segment.

Salesforce Audience Studio

Ranked#5of 6
on usage

Used by 2 of 42 companies in this segment.

Eyeota

Ranked#6of 6
on usage

Used by 1 of 42 companies in this segment.

Most Used Email Marketing Vendors Among Search Advertising Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 9
on usage

Used by 17 of 42 companies in this segment.

Mailgun

Ranked#2of 9
on usage

Used by 4 of 42 companies in this segment.

Pardot

Ranked#3of 9
on usage

Used by 3 of 42 companies in this segment.

Marketo

Ranked#4of 9
on usage

Used by 3 of 42 companies in this segment.

Zoho Campaigns

Ranked#5of 9
on usage

Used by 2 of 42 companies in this segment.

ActiveCampaign

Ranked#6of 9
on usage

Used by 2 of 42 companies in this segment.

Most Used Customer Service Vendors Among Search Advertising Companies

Browse all Customer Service vendors

Intercom

Ranked#1of 4
on usage

Used by 10 of 42 companies in this segment.

Zendesk

Ranked#2of 4
on usage

Used by 5 of 42 companies in this segment.

Freshdesk

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Crisp.im

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Sales Automation Vendors Among Search Advertising Companies

Browse all Sales Automation vendors

Drift

Ranked#1of 1
on usage

Used by 2 of 42 companies in this segment.

Most Used Visitor Tracking Vendors Among Search Advertising Companies

Browse all Visitor Tracking vendors

Snitcher

Ranked#1of 4
on usage

Used by 1 of 42 companies in this segment.

Lead Forensics

Ranked#2of 4
on usage

Used by 1 of 42 companies in this segment.

Leadinfo

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Leadfeeder

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Website Builders Vendors Among Search Advertising Companies

Browse all Website Builders vendors

jQuery

Ranked#1of 2
on usage

Used by 10 of 42 companies in this segment.

Prismic

Ranked#2of 2
on usage

Used by 1 of 42 companies in this segment.

Most Used Employee Advocacy Vendors Among Search Advertising Companies

Browse all Employee Advocacy vendors

Oktopost

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Product Analytics Vendors Among Search Advertising Companies

Browse all Product Analytics vendors

Mixpanel

Ranked#1of 6
on usage

Used by 4 of 42 companies in this segment.

Amplitude

Ranked#2of 6
on usage

Used by 2 of 42 companies in this segment.

Pendo

Ranked#3of 6
on usage

Used by 2 of 42 companies in this segment.

Heap Inc

Ranked#4of 6
on usage

Used by 1 of 42 companies in this segment.

PostHog

Ranked#5of 6
on usage

Used by 1 of 42 companies in this segment.

Appcues

Ranked#6of 6
on usage

Used by 1 of 42 companies in this segment.

Most Used Native Advertising Vendors Among Search Advertising Companies

Browse all Native Advertising vendors

Quora for Business

Ranked#1of 5
on usage

Used by 5 of 42 companies in this segment.

Disqus

Ranked#2of 5
on usage

Used by 3 of 42 companies in this segment.

Taboola

Ranked#3of 5
on usage

Used by 1 of 42 companies in this segment.

Bidtellect

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

Nativo

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Payment Processing Vendors Among Search Advertising Companies

Browse all Payment Processing vendors

Stripe

Ranked#1of 1
on usage

Used by 4 of 42 companies in this segment.

Most Used Project Management Vendors Among Search Advertising Companies

Browse all Project Management vendors

Atlassian

Ranked#1of 1
on usage

Used by 5 of 42 companies in this segment.

Most Used Push Notifications Vendors Among Search Advertising Companies

Browse all Push Notifications vendors

PushEngage

Ranked#1of 3
on usage

Used by 2 of 42 companies in this segment.

PushOwl

Ranked#2of 3
on usage

Used by 1 of 42 companies in this segment.

iZooto

Ranked#3of 3
on usage

Used by 1 of 42 companies in this segment.

Most Used Referral Marketing Vendors Among Search Advertising Companies

Browse all Referral Marketing vendors

FirstPromoter

Ranked#1of 1
on usage

Used by 2 of 42 companies in this segment.

Most Used Search Advertising Vendors Among Search Advertising Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 5
on usage

Used by 27 of 42 companies in this segment.

Bing Ads

Ranked#2of 5
on usage

Used by 21 of 42 companies in this segment.

Quora for Business

Ranked#3of 5
on usage

Used by 5 of 42 companies in this segment.

Click Cease

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

Marin Software

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Affiliate Marketing Vendors Among Search Advertising Companies

Browse all Affiliate Marketing vendors

Tapfiliate

Ranked#1of 4
on usage

Used by 5 of 42 companies in this segment.

FirstPromoter

Ranked#2of 4
on usage

Used by 2 of 42 companies in this segment.

awin

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Impact

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Interactive Content Vendors Among Search Advertising Companies

Browse all Interactive Content vendors

Gravity Forms

Ranked#1of 4
on usage

Used by 1 of 42 companies in this segment.

Typeform

Ranked#2of 4
on usage

Used by 1 of 42 companies in this segment.

RightMessage

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Qualtrics

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Influencer Marketing Vendors Among Search Advertising Companies

Browse all Influencer Marketing vendors

Impact

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Certificate Authority Vendors Among Search Advertising Companies

Browse all Certificate Authority vendors

DigiCert

Ranked#1of 3
on usage

Used by 3 of 42 companies in this segment.

Let's Encrypt

Ranked#2of 3
on usage

Used by 3 of 42 companies in this segment.

comodo ca

Ranked#3of 3
on usage

Used by 2 of 42 companies in this segment.

Most Used Popup & Form Builders Vendors Among Search Advertising Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 4
on usage

Used by 4 of 42 companies in this segment.

Sleeknote

Ranked#2of 4
on usage

Used by 2 of 42 companies in this segment.

SuMo

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Poptin

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Appointment Scheduling Vendors Among Search Advertising Companies

Browse all Appointment Scheduling vendors

Calendly

Ranked#1of 2
on usage

Used by 2 of 42 companies in this segment.

Chili Piper

Ranked#2of 2
on usage

Used by 2 of 42 companies in this segment.

Most Used Performance Monitoring Vendors Among Search Advertising Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 2
on usage

Used by 4 of 42 companies in this segment.

SpeedCurve

Ranked#2of 2
on usage

Used by 1 of 42 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Search Advertising Companies

Browse all Reviews & Testimonials vendors

G2 Crowd

Ranked#1of 3
on usage

Used by 10 of 42 companies in this segment.

TrustPilot

Ranked#2of 3
on usage

Used by 1 of 42 companies in this segment.

Capterra

Ranked#3of 3
on usage

Used by 1 of 42 companies in this segment.

Most Used Television Advertising Vendors Among Search Advertising Companies

Browse all Television Advertising vendors

Apple

Ranked#1of 1
on usage

Used by 4 of 42 companies in this segment.

Most Used User Session Recording Vendors Among Search Advertising Companies

Browse all User Session Recording vendors

Microsoft Clarity

Ranked#1of 5
on usage

Used by 15 of 42 companies in this segment.

Hotjar

Ranked#2of 5
on usage

Used by 12 of 42 companies in this segment.

Crazy Egg

Ranked#3of 5
on usage

Used by 1 of 42 companies in this segment.

Mouseflow

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

Heatmap

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Search Advertising Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 9
on usage

Used by 38 of 42 companies in this segment.

Hotjar

Ranked#2of 9
on usage

Used by 12 of 42 companies in this segment.

FullStory

Ranked#3of 9
on usage

Used by 6 of 42 companies in this segment.

Mixpanel

Ranked#4of 9
on usage

Used by 4 of 42 companies in this segment.

Adobe

Ranked#5of 9
on usage

Used by 2 of 42 companies in this segment.

Plausible Analytics

Ranked#6of 9
on usage

Used by 1 of 42 companies in this segment.

Most Used Account-Based Marketing Vendors Among Search Advertising Companies

Browse all Account-Based Marketing vendors

6sense

Ranked#1of 3
on usage

Used by 6 of 42 companies in this segment.

Demandbase

Ranked#2of 3
on usage

Used by 2 of 42 companies in this segment.

Influ2

Ranked#3of 3
on usage

Used by 1 of 42 companies in this segment.

Most Used Social Media Management Vendors Among Search Advertising Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 5
on usage

Used by 15 of 42 companies in this segment.

ShareThis

Ranked#2of 5
on usage

Used by 2 of 42 companies in this segment.

AddThis

Ranked#3of 5
on usage

Used by 2 of 42 companies in this segment.

Oktopost

Ranked#4of 5
on usage

Used by 1 of 42 companies in this segment.

AddToAny

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Website Personalization Vendors Among Search Advertising Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 1
on usage

Used by 5 of 42 companies in this segment.

Most Used Competitive Intelligence Vendors Among Search Advertising Companies

Browse all Competitive Intelligence vendors

Moat

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Content Delivery Network Vendors Among Search Advertising Companies

Browse all Content Delivery Network vendors

Cloudflare

Ranked#1of 1
on usage

Used by 23 of 42 companies in this segment.

Most Used Social Media Advertising Vendors Among Search Advertising Companies

Browse all Social Media Advertising vendors

Google Ads

Ranked#1of 5
on usage

Used by 27 of 42 companies in this segment.

Facebook Ads

Ranked#2of 5
on usage

Used by 24 of 42 companies in this segment.

LinkedIn Ads

Ranked#3of 5
on usage

Used by 20 of 42 companies in this segment.

Pinterest Business

Ranked#4of 5
on usage

Used by 2 of 42 companies in this segment.

Marin Software

Ranked#5of 5
on usage

Used by 1 of 42 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Search Advertising Companies

Browse all Webinar & Virtual Events vendors

Citrix Systems

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Landing Page Optimization Vendors Among Search Advertising Companies

Browse all Landing Page Optimization vendors

VWO

Ranked#1of 3
on usage

Used by 2 of 42 companies in this segment.

Instapage

Ranked#2of 3
on usage

Used by 1 of 42 companies in this segment.

Unbounce

Ranked#3of 3
on usage

Used by 1 of 42 companies in this segment.

Most Used Channel Partner Management Vendors Among Search Advertising Companies

Browse all Channel Partner Management vendors

PartnerStack

Ranked#1of 1
on usage

Used by 1 of 42 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Search Advertising Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 4
on usage

Used by 17 of 42 companies in this segment.

Pardot

Ranked#2of 4
on usage

Used by 3 of 42 companies in this segment.

Marketo

Ranked#3of 4
on usage

Used by 3 of 42 companies in this segment.

MailChimp

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Search Advertising Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 4
on usage

Used by 3 of 42 companies in this segment.

Salesforce Audience Studio

Ranked#2of 4
on usage

Used by 2 of 42 companies in this segment.

Customer Labs Inc

Ranked#3of 4
on usage

Used by 1 of 42 companies in this segment.

Tealium

Ranked#4of 4
on usage

Used by 1 of 42 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Search Advertising Companies

Browse all Display & Programmatic Advertising vendors

Google Ads

Ranked#1of 9
on usage

Used by 27 of 42 companies in this segment.

Facebook Ads

Ranked#2of 9
on usage

Used by 24 of 42 companies in this segment.

LinkedIn Ads

Ranked#3of 9
on usage

Used by 20 of 42 companies in this segment.

OpenX

Ranked#4of 9
on usage

Used by 4 of 42 companies in this segment.

Verizon Media

Ranked#5of 9
on usage

Used by 4 of 42 companies in this segment.

Rubicon Project

Ranked#6of 9
on usage

Used by 3 of 42 companies in this segment.

Web Technologies Used by Search Advertising Companies

Top 10 Web Technologies For Search Advertising Companies

Most Popular Web Technologies for Search Advertising Companies by Category

Most Used CRM Vendors Among Search Advertising Companies

Most Used SEO Vendors Among Search Advertising Companies

Most Used Chat Vendors Among Search Advertising Companies

Most Used Surveys Vendors Among Search Advertising Companies

Most Used Video Hosting Vendors Among Search Advertising Companies

Most Used Data Providers Vendors Among Search Advertising Companies

Most Used Privacy & GDPR Vendors Among Search Advertising Companies

Most Used Tag Management Vendors Among Search Advertising Companies

Most Used Data Management Vendors Among Search Advertising Companies

Most Used Email Marketing Vendors Among Search Advertising Companies

Most Used Customer Service Vendors Among Search Advertising Companies

Most Used Sales Automation Vendors Among Search Advertising Companies

Most Used Visitor Tracking Vendors Among Search Advertising Companies

Most Used Website Builders Vendors Among Search Advertising Companies

Most Used Employee Advocacy Vendors Among Search Advertising Companies

Most Used Product Analytics Vendors Among Search Advertising Companies

Most Used Native Advertising Vendors Among Search Advertising Companies

Most Used Payment Processing Vendors Among Search Advertising Companies

Most Used Project Management Vendors Among Search Advertising Companies

Most Used Push Notifications Vendors Among Search Advertising Companies

Most Used Referral Marketing Vendors Among Search Advertising Companies

Most Used Search Advertising Vendors Among Search Advertising Companies

Most Used Affiliate Marketing Vendors Among Search Advertising Companies

Most Used Interactive Content Vendors Among Search Advertising Companies

Most Used Influencer Marketing Vendors Among Search Advertising Companies

Most Used Certificate Authority Vendors Among Search Advertising Companies

Most Used Popup & Form Builders Vendors Among Search Advertising Companies

Most Used Appointment Scheduling Vendors Among Search Advertising Companies

Most Used Performance Monitoring Vendors Among Search Advertising Companies

Most Used Reviews & Testimonials Vendors Among Search Advertising Companies

Most Used Television Advertising Vendors Among Search Advertising Companies

Most Used User Session Recording Vendors Among Search Advertising Companies

Most Used Web & Mobile Analytics Vendors Among Search Advertising Companies

Most Used Account-Based Marketing Vendors Among Search Advertising Companies

Most Used Social Media Management Vendors Among Search Advertising Companies

Most Used Website Personalization Vendors Among Search Advertising Companies

Most Used Competitive Intelligence Vendors Among Search Advertising Companies

Most Used Content Delivery Network Vendors Among Search Advertising Companies

Most Used Social Media Advertising Vendors Among Search Advertising Companies

Most Used Webinar & Virtual Events Vendors Among Search Advertising Companies

Most Used Landing Page Optimization Vendors Among Search Advertising Companies

Most Used Channel Partner Management Vendors Among Search Advertising Companies

Most Used Marketing Automation Platform Vendors Among Search Advertising Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Search Advertising Companies

Most Used Display & Programmatic Advertising Vendors Among Search Advertising Companies

Companies in the Search Advertising Segment