Top web technologies used by Marketing Attribution companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 15 / 18 (83.33%) Marketing Attribution companies
#2 Google Analytics	Used by 14 / 18 (77.78%) Marketing Attribution companies
#3 LinkedIn Ads	Used by 13 / 18 (72.22%) Marketing Attribution companies
#4 Wordpress	Used by 12 / 18 (66.67%) Marketing Attribution companies
#5 Google Ads	Used by 11 / 18 (61.11%) Marketing Attribution companies
#6 Facebook Ads	Used by 10 / 18 (55.56%) Marketing Attribution companies
#7 HubSpot	Used by 8 / 18 (44.44%) Marketing Attribution companies
#8 Twitter	Used by 7 / 18 (38.89%) Marketing Attribution companies
#9 Drift	Used by 7 / 18 (38.89%) Marketing Attribution companies
#10 Google	Used by 6 / 18 (33.33%) Marketing Attribution companies

Most Popular Web Technologies for Marketing Attribution Companies by Category

This section shows top vendors broken out by category based on Marketing Attribution adoption.

Most Used CRM Vendors Among Marketing Attribution Companies

Browse all CRM vendors

HubSpot

Ranked#1of 4
on usage

Used by 8 of 18 companies in this segment.

AgileCRM

Ranked#2of 4
on usage

Used by 1 of 18 companies in this segment.

GA Connector

Ranked#3of 4
on usage

Used by 1 of 18 companies in this segment.

Salesforce

Ranked#4of 4
on usage

Used by 1 of 18 companies in this segment.

Most Used SEO Vendors Among Marketing Attribution Companies

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Huckabuy

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Chat Vendors Among Marketing Attribution Companies

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Drift

Ranked#1of 7
on usage

Used by 7 of 18 companies in this segment.

LiveChat

Ranked#2of 7
on usage

Used by 1 of 18 companies in this segment.

Intercom

Ranked#3of 7
on usage

Used by 1 of 18 companies in this segment.

Insent

Ranked#4of 7
on usage

Used by 1 of 18 companies in this segment.

Bold360

Ranked#5of 7
on usage

Used by 1 of 18 companies in this segment.

iPerceptions

Ranked#6of 7
on usage

Used by 1 of 18 companies in this segment.

Most Used Video Hosting Vendors Among Marketing Attribution Companies

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TikTok

Ranked#1of 5
on usage

Used by 3 of 18 companies in this segment.

YouTube

Ranked#2of 5
on usage

Used by 2 of 18 companies in this segment.

Vimeo

Ranked#3of 5
on usage

Used by 1 of 18 companies in this segment.

Wistia

Ranked#4of 5
on usage

Used by 1 of 18 companies in this segment.

Vidyard

Ranked#5of 5
on usage

Used by 1 of 18 companies in this segment.

Most Used Data Providers Vendors Among Marketing Attribution Companies

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TowerData

Ranked#1of 8
on usage

Used by 5 of 18 companies in this segment.

LiveRamp

Ranked#2of 8
on usage

Used by 3 of 18 companies in this segment.

ZoomInfo

Ranked#3of 8
on usage

Used by 2 of 18 companies in this segment.

Clearbit

Ranked#4of 8
on usage

Used by 2 of 18 companies in this segment.

Bombora

Ranked#5of 8
on usage

Used by 2 of 18 companies in this segment.

Neustar

Ranked#6of 8
on usage

Used by 1 of 18 companies in this segment.

Most Used Privacy & GDPR Vendors Among Marketing Attribution Companies

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CookieBot

Ranked#1of 5
on usage

Used by 2 of 18 companies in this segment.

OneTrust

Ranked#2of 5
on usage

Used by 2 of 18 companies in this segment.

iubenda

Ranked#3of 5
on usage

Used by 1 of 18 companies in this segment.

IAB Europe

Ranked#4of 5
on usage

Used by 1 of 18 companies in this segment.

CookieLaw

Ranked#5of 5
on usage

Used by 1 of 18 companies in this segment.

Most Used Tag Management Vendors Among Marketing Attribution Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 15 of 18 companies in this segment.

Segment

Ranked#2of 2
on usage

Used by 3 of 18 companies in this segment.

Most Used Video Creation Vendors Among Marketing Attribution Companies

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TikTok

Ranked#1of 1
on usage

Used by 3 of 18 companies in this segment.

Most Used Data Management Vendors Among Marketing Attribution Companies

Browse all Data Management vendors

Lotame

Ranked#1of 6
on usage

Used by 3 of 18 companies in this segment.

The Trade Desk

Ranked#2of 6
on usage

Used by 2 of 18 companies in this segment.

Adobe Audience Manager

Ranked#3of 6
on usage

Used by 2 of 18 companies in this segment.

Eyeota

Ranked#4of 6
on usage

Used by 2 of 18 companies in this segment.

Oracle DMP

Ranked#5of 6
on usage

Used by 1 of 18 companies in this segment.

Salesforce Audience Studio

Ranked#6of 6
on usage

Used by 1 of 18 companies in this segment.

Most Used Email Marketing Vendors Among Marketing Attribution Companies

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HubSpot

Ranked#1of 6
on usage

Used by 8 of 18 companies in this segment.

Marketo

Ranked#2of 6
on usage

Used by 3 of 18 companies in this segment.

Pardot

Ranked#3of 6
on usage

Used by 2 of 18 companies in this segment.

SendGrid

Ranked#4of 6
on usage

Used by 1 of 18 companies in this segment.

Mailjet

Ranked#5of 6
on usage

Used by 1 of 18 companies in this segment.

Zoho Campaigns

Ranked#6of 6
on usage

Used by 1 of 18 companies in this segment.

Most Used Customer Service Vendors Among Marketing Attribution Companies

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Zendesk

Ranked#1of 4
on usage

Used by 3 of 18 companies in this segment.

Intercom

Ranked#2of 4
on usage

Used by 1 of 18 companies in this segment.

iPerceptions

Ranked#3of 4
on usage

Used by 1 of 18 companies in this segment.

Freshdesk

Ranked#4of 4
on usage

Used by 1 of 18 companies in this segment.

Most Used Sales Automation Vendors Among Marketing Attribution Companies

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Drift

Ranked#1of 2
on usage

Used by 7 of 18 companies in this segment.

SalesLoft

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used Visitor Tracking Vendors Among Marketing Attribution Companies

Browse all Visitor Tracking vendors

Leadfeeder

Ranked#1of 4
on usage

Used by 3 of 18 companies in this segment.

Bombora

Ranked#2of 4
on usage

Used by 2 of 18 companies in this segment.

Visitor Queue

Ranked#3of 4
on usage

Used by 2 of 18 companies in this segment.

Dun & Bradstreet

Ranked#4of 4
on usage

Used by 1 of 18 companies in this segment.

Most Used Website Builders Vendors Among Marketing Attribution Companies

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jQuery

Ranked#1of 1
on usage

Used by 3 of 18 companies in this segment.

Most Used Product Analytics Vendors Among Marketing Attribution Companies

Browse all Product Analytics vendors

Pendo

Ranked#1of 3
on usage

Used by 2 of 18 companies in this segment.

Mixpanel

Ranked#2of 3
on usage

Used by 1 of 18 companies in this segment.

Appcues

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Native Advertising Vendors Among Marketing Attribution Companies

Browse all Native Advertising vendors

Outbrain

Ranked#1of 3
on usage

Used by 5 of 18 companies in this segment.

Disqus

Ranked#2of 3
on usage

Used by 2 of 18 companies in this segment.

Taboola

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Payment Processing Vendors Among Marketing Attribution Companies

Browse all Payment Processing vendors

Stripe

Ranked#1of 3
on usage

Used by 2 of 18 companies in this segment.

Spiffy

Ranked#2of 3
on usage

Used by 1 of 18 companies in this segment.

Profitwell

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Project Management Vendors Among Marketing Attribution Companies

Browse all Project Management vendors

Atlassian

Ranked#1of 1
on usage

Used by 4 of 18 companies in this segment.

Most Used Push Notifications Vendors Among Marketing Attribution Companies

Browse all Push Notifications vendors

Customer.io

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Search Advertising Vendors Among Marketing Attribution Companies

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Google Ads

Ranked#1of 3
on usage

Used by 11 of 18 companies in this segment.

Bing Ads

Ranked#2of 3
on usage

Used by 4 of 18 companies in this segment.

Click Cease

Ranked#3of 3
on usage

Used by 3 of 18 companies in this segment.

Most Used Affiliate Marketing Vendors Among Marketing Attribution Companies

Browse all Affiliate Marketing vendors

Leaddyno

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Interactive Content Vendors Among Marketing Attribution Companies

Browse all Interactive Content vendors

Gravity Forms

Ranked#1of 1
on usage

Used by 3 of 18 companies in this segment.

Most Used Certificate Authority Vendors Among Marketing Attribution Companies

Browse all Certificate Authority vendors

Let's Encrypt

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Direct Mail & Gifting Vendors Among Marketing Attribution Companies

Browse all Direct Mail & Gifting vendors

Modern Postcard

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Marketing Attribution Vendors Among Marketing Attribution Companies

Browse all Marketing Attribution vendors

RockerBox

Ranked#1of 3
on usage

Used by 1 of 18 companies in this segment.

Bizible

Ranked#2of 3
on usage

Used by 1 of 18 companies in this segment.

iSpot.tv

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Popup & Form Builders Vendors Among Marketing Attribution Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 2
on usage

Used by 1 of 18 companies in this segment.

Poptin

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used Appointment Scheduling Vendors Among Marketing Attribution Companies

Browse all Appointment Scheduling vendors

Calendly

Ranked#1of 2
on usage

Used by 1 of 18 companies in this segment.

Chili Piper

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used Performance Monitoring Vendors Among Marketing Attribution Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 3
on usage

Used by 3 of 18 companies in this segment.

Datadog

Ranked#2of 3
on usage

Used by 1 of 18 companies in this segment.

LogRocket

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Marketing Attribution Companies

Browse all Reviews & Testimonials vendors

G2 Crowd

Ranked#1of 1
on usage

Used by 4 of 18 companies in this segment.

Most Used Television Advertising Vendors Among Marketing Attribution Companies

Browse all Television Advertising vendors

Apple

Ranked#1of 2
on usage

Used by 2 of 18 companies in this segment.

iSpot.tv

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used User Session Recording Vendors Among Marketing Attribution Companies

Browse all User Session Recording vendors

Hotjar

Ranked#1of 3
on usage

Used by 4 of 18 companies in this segment.

Crazy Egg

Ranked#2of 3
on usage

Used by 3 of 18 companies in this segment.

Microsoft Clarity

Ranked#3of 3
on usage

Used by 2 of 18 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Marketing Attribution Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 9
on usage

Used by 14 of 18 companies in this segment.

Hotjar

Ranked#2of 9
on usage

Used by 4 of 18 companies in this segment.

FullStory

Ranked#3of 9
on usage

Used by 1 of 18 companies in this segment.

Mixpanel

Ranked#4of 9
on usage

Used by 1 of 18 companies in this segment.

GA Connector

Ranked#5of 9
on usage

Used by 1 of 18 companies in this segment.

Adobe

Ranked#6of 9
on usage

Used by 1 of 18 companies in this segment.

Most Used Account-Based Marketing Vendors Among Marketing Attribution Companies

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Demandbase

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Social Media Management Vendors Among Marketing Attribution Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 3
on usage

Used by 7 of 18 companies in this segment.

ShareThis

Ranked#2of 3
on usage

Used by 2 of 18 companies in this segment.

Metricool

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Website Personalization Vendors Among Marketing Attribution Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 2
on usage

Used by 1 of 18 companies in this segment.

NitroPack

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used Competitive Intelligence Vendors Among Marketing Attribution Companies

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Huckabuy

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Content Delivery Network Vendors Among Marketing Attribution Companies

Browse all Content Delivery Network vendors

Cloudflare

Ranked#1of 1
on usage

Used by 4 of 18 companies in this segment.

Most Used Social Media Advertising Vendors Among Marketing Attribution Companies

Browse all Social Media Advertising vendors

LinkedIn Ads

Ranked#1of 4
on usage

Used by 13 of 18 companies in this segment.

Google Ads

Ranked#2of 4
on usage

Used by 11 of 18 companies in this segment.

Facebook Ads

Ranked#3of 4
on usage

Used by 10 of 18 companies in this segment.

Snapchat

Ranked#4of 4
on usage

Used by 1 of 18 companies in this segment.

Most Used Applicant Tracking System Vendors Among Marketing Attribution Companies

Browse all Applicant Tracking System vendors

Greenhouse

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Content Management System Vendors Among Marketing Attribution Companies

Browse all Content Management System vendors

Wordpress

Ranked#1of 1
on usage

Used by 12 of 18 companies in this segment.

Most Used Landing Page Optimization Vendors Among Marketing Attribution Companies

Browse all Landing Page Optimization vendors

Unbounce

Ranked#1of 2
on usage

Used by 2 of 18 companies in this segment.

VWO

Ranked#2of 2
on usage

Used by 1 of 18 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Marketing Attribution Companies

Browse all Call Analytics & Telephony vendors

CallRail

Ranked#1of 1
on usage

Used by 1 of 18 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Marketing Attribution Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 3
on usage

Used by 8 of 18 companies in this segment.

Marketo

Ranked#2of 3
on usage

Used by 3 of 18 companies in this segment.

Pardot

Ranked#3of 3
on usage

Used by 2 of 18 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Marketing Attribution Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 3
on usage

Used by 3 of 18 companies in this segment.

Salesforce Audience Studio

Ranked#2of 3
on usage

Used by 1 of 18 companies in this segment.

Tapad

Ranked#3of 3
on usage

Used by 1 of 18 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Marketing Attribution Companies

Browse all Display & Programmatic Advertising vendors

LinkedIn Ads

Ranked#1of 9
on usage

Used by 13 of 18 companies in this segment.

Google Ads

Ranked#2of 9
on usage

Used by 11 of 18 companies in this segment.

Facebook Ads

Ranked#3of 9
on usage

Used by 10 of 18 companies in this segment.

IndexExchange

Ranked#4of 9
on usage

Used by 5 of 18 companies in this segment.

PubMatic

Ranked#5of 9
on usage

Used by 5 of 18 companies in this segment.

Rubicon Project

Ranked#6of 9
on usage

Used by 5 of 18 companies in this segment.

Web Technologies Used by Marketing Attribution Companies

Top 10 Web Technologies For Marketing Attribution Companies

Most Popular Web Technologies for Marketing Attribution Companies by Category

Most Used CRM Vendors Among Marketing Attribution Companies

Most Used SEO Vendors Among Marketing Attribution Companies

Most Used Chat Vendors Among Marketing Attribution Companies

Most Used Video Hosting Vendors Among Marketing Attribution Companies

Most Used Data Providers Vendors Among Marketing Attribution Companies

Most Used Privacy & GDPR Vendors Among Marketing Attribution Companies

Most Used Tag Management Vendors Among Marketing Attribution Companies

Most Used Video Creation Vendors Among Marketing Attribution Companies

Most Used Data Management Vendors Among Marketing Attribution Companies

Most Used Email Marketing Vendors Among Marketing Attribution Companies

Most Used Customer Service Vendors Among Marketing Attribution Companies

Most Used Sales Automation Vendors Among Marketing Attribution Companies

Most Used Visitor Tracking Vendors Among Marketing Attribution Companies

Most Used Website Builders Vendors Among Marketing Attribution Companies

Most Used Product Analytics Vendors Among Marketing Attribution Companies

Most Used Native Advertising Vendors Among Marketing Attribution Companies

Most Used Payment Processing Vendors Among Marketing Attribution Companies

Most Used Project Management Vendors Among Marketing Attribution Companies

Most Used Push Notifications Vendors Among Marketing Attribution Companies

Most Used Search Advertising Vendors Among Marketing Attribution Companies

Most Used Affiliate Marketing Vendors Among Marketing Attribution Companies

Most Used Interactive Content Vendors Among Marketing Attribution Companies

Most Used Certificate Authority Vendors Among Marketing Attribution Companies

Most Used Direct Mail & Gifting Vendors Among Marketing Attribution Companies

Most Used Marketing Attribution Vendors Among Marketing Attribution Companies

Most Used Popup & Form Builders Vendors Among Marketing Attribution Companies

Most Used Appointment Scheduling Vendors Among Marketing Attribution Companies

Most Used Performance Monitoring Vendors Among Marketing Attribution Companies

Most Used Reviews & Testimonials Vendors Among Marketing Attribution Companies

Most Used Television Advertising Vendors Among Marketing Attribution Companies

Most Used User Session Recording Vendors Among Marketing Attribution Companies

Most Used Web & Mobile Analytics Vendors Among Marketing Attribution Companies

Most Used Account-Based Marketing Vendors Among Marketing Attribution Companies

Most Used Social Media Management Vendors Among Marketing Attribution Companies

Most Used Website Personalization Vendors Among Marketing Attribution Companies

Most Used Competitive Intelligence Vendors Among Marketing Attribution Companies

Most Used Content Delivery Network Vendors Among Marketing Attribution Companies

Most Used Social Media Advertising Vendors Among Marketing Attribution Companies

Most Used Applicant Tracking System Vendors Among Marketing Attribution Companies

Most Used Content Management System Vendors Among Marketing Attribution Companies

Most Used Landing Page Optimization Vendors Among Marketing Attribution Companies

Most Used Call Analytics & Telephony Vendors Among Marketing Attribution Companies

Most Used Marketing Automation Platform Vendors Among Marketing Attribution Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Marketing Attribution Companies

Most Used Display & Programmatic Advertising Vendors Among Marketing Attribution Companies

Companies in the Marketing Attribution Segment