Top Demand Generation Tools used by Media companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 17 / 24 (70.83%) Media companies
#2 Google Analytics	Used by 16 / 24 (66.67%) Media companies
#3 CookieLaw	Used by 13 / 24 (54.17%) Media companies
#4 Wordpress	Used by 12 / 24 (50.0%) Media companies
#5 New Relic	Used by 11 / 24 (45.83%) Media companies
#6 Adobe	Used by 9 / 24 (37.5%) Media companies
#7 Facebook Ads	Used by 9 / 24 (37.5%) Media companies
#8 Google	Used by 9 / 24 (37.5%) Media companies
#9 Cloudflare	Used by 8 / 24 (33.33%) Media companies
#10 Google Ads	Used by 8 / 24 (33.33%) Media companies

Most Popular Demand Generation Tools for Media Companies by Category

This section shows top Demand Generation vendors broken out by category based on Media adoption.

Most Used PR Vendors Among Media Companies

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GlobeNewswire

Ranked#1of 3
on usage

Used by 1 of 24 companies in this segment.

Cision

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment.

PR Newswire

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment.

Most Used CRM Vendors Among Media Companies

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HubSpot

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment.

Most Used Chat Vendors Among Media Companies

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Ada

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Surveys Vendors Among Media Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Video Hosting Vendors Among Media Companies

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Vimeo

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment.

YouTube

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment.

Brightcove

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment.

JW Player

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Data Providers Vendors Among Media Companies

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QuoteMedia

Ranked#1of 7
on usage

Used by 3 of 24 companies in this segment.

TowerData

Ranked#2of 7
on usage

Used by 3 of 24 companies in this segment.

D3 - Data Driven Documents

Ranked#3of 7
on usage

Used by 1 of 24 companies in this segment.

Bombora

Ranked#4of 7
on usage

Used by 1 of 24 companies in this segment.

Neustar

Ranked#5of 7
on usage

Used by 1 of 24 companies in this segment.

LiveIntent

Ranked#6of 7
on usage

Used by 1 of 24 companies in this segment.

Most Used Privacy & GDPR Vendors Among Media Companies

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CookieLaw

Ranked#1of 3
on usage

Used by 13 of 24 companies in this segment.

OneTrust

Ranked#2of 3
on usage

Used by 4 of 24 companies in this segment.

TrustArc

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment.

Most Used Tag Management Vendors Among Media Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 17 of 24 companies in this segment.

Tealium

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used Data Management Vendors Among Media Companies

Browse all Data Management vendors

Adobe Audience Manager

Ranked#1of 7
on usage

Used by 7 of 24 companies in this segment.

The Trade Desk

Ranked#2of 7
on usage

Used by 5 of 24 companies in this segment.

Salesforce Audience Studio

Ranked#3of 7
on usage

Used by 4 of 24 companies in this segment.

Oracle DMP

Ranked#4of 7
on usage

Used by 2 of 24 companies in this segment.

Salesforce Customer 360

Ranked#5of 7
on usage

Used by 1 of 24 companies in this segment.

Lotame

Ranked#6of 7
on usage

Used by 1 of 24 companies in this segment.

Most Used Email Marketing Vendors Among Media Companies

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HubSpot

Ranked#1of 4
on usage

Used by 2 of 24 companies in this segment.

Oracle Eloqua

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment.

Klaviyo

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment.

Pardot

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Link Management Vendors Among Media Companies

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Kochava

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Customer Service Vendors Among Media Companies

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Zendesk

Ranked#1of 2
on usage

Used by 3 of 24 companies in this segment.

Gorgias

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used E-Commerce Carts Vendors Among Media Companies

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Back in Stock

Ranked#1of 6
on usage

Used by 2 of 24 companies in this segment.

Shopify

Ranked#2of 6
on usage

Used by 2 of 24 companies in this segment.

Hextom

Ranked#3of 6
on usage

Used by 1 of 24 companies in this segment.

VYRL

Ranked#4of 6
on usage

Used by 1 of 24 companies in this segment.

Webkul

Ranked#5of 6
on usage

Used by 1 of 24 companies in this segment.

Trackify

Ranked#6of 6
on usage

Used by 1 of 24 companies in this segment.

Most Used Event Management Vendors Among Media Companies

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Bandsintown

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Visitor Tracking Vendors Among Media Companies

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Dun & Bradstreet

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment.

Bombora

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used Website Builders Vendors Among Media Companies

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jQuery

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment.

Shopify

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment.

Squarespace

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment.

Weglot

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Native Advertising Vendors Among Media Companies

Browse all Native Advertising vendors

Outbrain

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment.

Disqus

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used Payment Processing Vendors Among Media Companies

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ReCharge

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Project Management Vendors Among Media Companies

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Atlassian

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment.

Smartsheet

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used Search Advertising Vendors Among Media Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 2
on usage

Used by 8 of 24 companies in this segment.

Bing Ads

Ranked#2of 2
on usage

Used by 2 of 24 companies in this segment.

Most Used Interactive Content Vendors Among Media Companies

Browse all Interactive Content vendors

Gravity Forms

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment.

MovableInk

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment.

Qualtrics

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment.

Most Used Influencer Marketing Vendors Among Media Companies

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Carro

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Popup & Form Builders Vendors Among Media Companies

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Getsitecontrol

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment.

Poptin

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment.

Most Used Performance Monitoring Vendors Among Media Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 1
on usage

Used by 11 of 24 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Media Companies

Browse all Reviews & Testimonials vendors

Loox

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Television Advertising Vendors Among Media Companies

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Nielsen

Ranked#1of 1
on usage

Used by 4 of 24 companies in this segment.

Most Used User Session Recording Vendors Among Media Companies

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Crazy Egg

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment.

Mouseflow

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Media Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 4
on usage

Used by 16 of 24 companies in this segment.

Adobe

Ranked#2of 4
on usage

Used by 9 of 24 companies in this segment.

Moat

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment.

Quantcast

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Social Media Management Vendors Among Media Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 7 of 24 companies in this segment.

AddThis

Ranked#2of 4
on usage

Used by 3 of 24 companies in this segment.

AddToAny

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment.

Juicer

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Competitive Intelligence Vendors Among Media Companies

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Moat

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment.

Most Used Content Delivery Network Vendors Among Media Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 8 of 24 companies in this segment.

Most Used Social Media Advertising Vendors Among Media Companies

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Facebook Ads

Ranked#1of 4
on usage

Used by 9 of 24 companies in this segment.

Google Ads

Ranked#2of 4
on usage

Used by 8 of 24 companies in this segment.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 7 of 24 companies in this segment.

Snapchat

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Applicant Tracking System Vendors Among Media Companies

Browse all Applicant Tracking System vendors

iCIMS

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Content Management System Vendors Among Media Companies

Browse all Content Management System vendors

Wordpress

Ranked#1of 1
on usage

Used by 12 of 24 companies in this segment.

Most Used Landing Page Optimization Vendors Among Media Companies

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optimizely

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Media Companies

Browse all Call Analytics & Telephony vendors

TrackingMore

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment.

Most Used Content Creation & Curation Vendors Among Media Companies

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Parse.ly

Ranked#1of 1
on usage

Used by 3 of 24 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Media Companies

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HubSpot

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment.

Oracle Eloqua

Ranked#2of 3
on usage

Used by 2 of 24 companies in this segment.

Pardot

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Media Companies

Browse all Customer Data Platforms (CDPs) vendors

Salesforce Audience Studio

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment.

Tapad

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment.

Salesforce Customer 360

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment.

Tealium

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Media Companies

Browse all Display & Programmatic Advertising vendors

Facebook Ads

Ranked#1of 9
on usage

Used by 9 of 24 companies in this segment.

Google Ads

Ranked#2of 9
on usage

Used by 8 of 24 companies in this segment.

LinkedIn Ads

Ranked#3of 9
on usage

Used by 7 of 24 companies in this segment.

Rubicon Project

Ranked#4of 9
on usage

Used by 6 of 24 companies in this segment.

Adobe Advertising Cloud

Ranked#5of 9
on usage

Used by 4 of 24 companies in this segment.

MediaMath

Ranked#6of 9
on usage

Used by 4 of 24 companies in this segment.

Demand Generation Web Technologies Used by Media Companies

Top 10 Demand Generation Tools For Media Companies

Most Popular Demand Generation Tools for Media Companies by Category

Most Used PR Vendors Among Media Companies

Most Used CRM Vendors Among Media Companies

Most Used Chat Vendors Among Media Companies

Most Used Surveys Vendors Among Media Companies

Most Used Video Hosting Vendors Among Media Companies

Most Used Data Providers Vendors Among Media Companies

Most Used Privacy & GDPR Vendors Among Media Companies

Most Used Tag Management Vendors Among Media Companies

Most Used Data Management Vendors Among Media Companies

Most Used Email Marketing Vendors Among Media Companies

Most Used Link Management Vendors Among Media Companies

Most Used Customer Service Vendors Among Media Companies

Most Used E-Commerce Carts Vendors Among Media Companies

Most Used Event Management Vendors Among Media Companies

Most Used Visitor Tracking Vendors Among Media Companies

Most Used Website Builders Vendors Among Media Companies

Most Used Native Advertising Vendors Among Media Companies

Most Used Payment Processing Vendors Among Media Companies

Most Used Project Management Vendors Among Media Companies

Most Used Search Advertising Vendors Among Media Companies

Most Used Interactive Content Vendors Among Media Companies

Most Used Influencer Marketing Vendors Among Media Companies

Most Used Popup & Form Builders Vendors Among Media Companies

Most Used Performance Monitoring Vendors Among Media Companies

Most Used Reviews & Testimonials Vendors Among Media Companies

Most Used Television Advertising Vendors Among Media Companies

Most Used User Session Recording Vendors Among Media Companies

Most Used Web & Mobile Analytics Vendors Among Media Companies

Most Used Social Media Management Vendors Among Media Companies

Most Used Competitive Intelligence Vendors Among Media Companies

Most Used Content Delivery Network Vendors Among Media Companies

Most Used Social Media Advertising Vendors Among Media Companies

Most Used Applicant Tracking System Vendors Among Media Companies

Most Used Content Management System Vendors Among Media Companies

Most Used Landing Page Optimization Vendors Among Media Companies

Most Used Call Analytics & Telephony Vendors Among Media Companies

Most Used Content Creation & Curation Vendors Among Media Companies

Most Used Marketing Automation Platform Vendors Among Media Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Media Companies

Most Used Display & Programmatic Advertising Vendors Among Media Companies

Companies in the Media Segment