Top Demand Generation Tools used by Materials companies

Most Used Vendors	Adoption
#1 Google Analytics	Used by 40 / 45 (88.89%) Materials companies
#2 Google Tag Manager	Used by 40 / 45 (88.89%) Materials companies
#3 New Relic	Used by 27 / 45 (60.0%) Materials companies
#4 Google	Used by 26 / 45 (57.78%) Materials companies
#5 Google Ads	Used by 24 / 45 (53.33%) Materials companies
#6 LinkedIn Ads	Used by 19 / 45 (42.22%) Materials companies
#7 Facebook Ads	Used by 18 / 45 (40.0%) Materials companies
#8 Q4	Used by 17 / 45 (37.78%) Materials companies
#9 YouTube	Used by 16 / 45 (35.56%) Materials companies
#10 Adobe Audience Manager	Used by 15 / 45 (33.33%) Materials companies

Most Popular Demand Generation Tools for Materials Companies by Category

This section shows top Demand Generation vendors broken out by category based on Materials adoption.

Most Used PR Vendors Among Materials Companies

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Business Wire

Ranked#1of 3
on usage

Used by 3 of 45 companies in this segment.

PR Newswire

Ranked#2of 3
on usage

Used by 2 of 45 companies in this segment.

GlobeNewswire

Ranked#3of 3
on usage

Used by 2 of 45 companies in this segment.

Most Used CRM Vendors Among Materials Companies

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HubSpot

Ranked#1of 3
on usage

Used by 7 of 45 companies in this segment.

Salesforce

Ranked#2of 3
on usage

Used by 2 of 45 companies in this segment.

SugarCRM

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment.

Most Used Chat Vendors Among Materials Companies

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Drift

Ranked#1of 3
on usage

Used by 3 of 45 companies in this segment.

LiveChat

Ranked#2of 3
on usage

Used by 1 of 45 companies in this segment.

iPerceptions

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment.

Most Used Surveys Vendors Among Materials Companies

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Qualtrics

Ranked#1of 3
on usage

Used by 1 of 45 companies in this segment.

FormAssembly

Ranked#2of 3
on usage

Used by 1 of 45 companies in this segment.

Wufoo

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment.

Most Used Video Hosting Vendors Among Materials Companies

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YouTube

Ranked#1of 5
on usage

Used by 16 of 45 companies in this segment.

Vimeo

Ranked#2of 5
on usage

Used by 6 of 45 companies in this segment.

Kaltura

Ranked#3of 5
on usage

Used by 1 of 45 companies in this segment.

Brightcove

Ranked#4of 5
on usage

Used by 1 of 45 companies in this segment.

Wistia

Ranked#5of 5
on usage

Used by 1 of 45 companies in this segment.

Most Used Data Providers Vendors Among Materials Companies

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TowerData

Ranked#1of 6
on usage

Used by 7 of 45 companies in this segment.

ZoomInfo

Ranked#2of 6
on usage

Used by 3 of 45 companies in this segment.

Bombora

Ranked#3of 6
on usage

Used by 2 of 45 companies in this segment.

LiveRamp

Ranked#4of 6
on usage

Used by 2 of 45 companies in this segment.

Datonics

Ranked#5of 6
on usage

Used by 2 of 45 companies in this segment.

QuoteMedia

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment.

Most Used Privacy & GDPR Vendors Among Materials Companies

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CookieLaw

Ranked#1of 6
on usage

Used by 10 of 45 companies in this segment.

CookieBot

Ranked#2of 6
on usage

Used by 5 of 45 companies in this segment.

Osano

Ranked#3of 6
on usage

Used by 1 of 45 companies in this segment.

CookieYes

Ranked#4of 6
on usage

Used by 1 of 45 companies in this segment.

OneTrust

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment.

TrustArc

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment.

Most Used Tag Management Vendors Among Materials Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 40 of 45 companies in this segment.

Ensighten

Ranked#2of 2
on usage

Used by 4 of 45 companies in this segment.

Most Used Video Creation Vendors Among Materials Companies

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Kaltura

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Data Management Vendors Among Materials Companies

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Adobe Audience Manager

Ranked#1of 8
on usage

Used by 15 of 45 companies in this segment.

The Trade Desk

Ranked#2of 8
on usage

Used by 9 of 45 companies in this segment.

Lotame

Ranked#3of 8
on usage

Used by 5 of 45 companies in this segment.

Simpli.fi

Ranked#4of 8
on usage

Used by 3 of 45 companies in this segment.

Oracle DMP

Ranked#5of 8
on usage

Used by 3 of 45 companies in this segment.

Salesforce Audience Studio

Ranked#6of 8
on usage

Used by 2 of 45 companies in this segment.

Most Used Email Marketing Vendors Among Materials Companies

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HubSpot

Ranked#1of 7
on usage

Used by 7 of 45 companies in this segment.

Pardot

Ranked#2of 7
on usage

Used by 5 of 45 companies in this segment.

Marketo

Ranked#3of 7
on usage

Used by 3 of 45 companies in this segment.

Oracle Eloqua

Ranked#4of 7
on usage

Used by 3 of 45 companies in this segment.

ClickDimensions

Ranked#5of 7
on usage

Used by 2 of 45 companies in this segment.

SendGrid

Ranked#6of 7
on usage

Used by 2 of 45 companies in this segment.

Most Used Customer Service Vendors Among Materials Companies

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iPerceptions

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used E-Commerce Carts Vendors Among Materials Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Sales Automation Vendors Among Materials Companies

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Drift

Ranked#1of 1
on usage

Used by 3 of 45 companies in this segment.

Most Used Visitor Tracking Vendors Among Materials Companies

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KickFire

Ranked#1of 4
on usage

Used by 3 of 45 companies in this segment.

Bombora

Ranked#2of 4
on usage

Used by 2 of 45 companies in this segment.

Intent IQ

Ranked#3of 4
on usage

Used by 2 of 45 companies in this segment.

Leadfeeder

Ranked#4of 4
on usage

Used by 1 of 45 companies in this segment.

Most Used Website Builders Vendors Among Materials Companies

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jQuery

Ranked#1of 1
on usage

Used by 9 of 45 companies in this segment.

Most Used Employee Advocacy Vendors Among Materials Companies

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SAP SuccessFactors

Ranked#1of 2
on usage

Used by 2 of 45 companies in this segment.

Oktopost

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment.

Most Used Project Management Vendors Among Materials Companies

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Atlassian

Ranked#1of 1
on usage

Used by 2 of 45 companies in this segment.

Most Used Referral Marketing Vendors Among Materials Companies

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Lootly

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Search Advertising Vendors Among Materials Companies

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Google Ads

Ranked#1of 3
on usage

Used by 24 of 45 companies in this segment.

Bing Ads

Ranked#2of 3
on usage

Used by 10 of 45 companies in this segment.

Click Cease

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment.

Most Used Interactive Content Vendors Among Materials Companies

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Ceros

Ranked#1of 6
on usage

Used by 2 of 45 companies in this segment.

Gravity Forms

Ranked#2of 6
on usage

Used by 1 of 45 companies in this segment.

Qualtrics

Ranked#3of 6
on usage

Used by 1 of 45 companies in this segment.

RightMessage

Ranked#4of 6
on usage

Used by 1 of 45 companies in this segment.

FormAssembly

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment.

Wufoo

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment.

Most Used Marketing Attribution Vendors Among Materials Companies

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Beachfront Media

Ranked#1of 3
on usage

Used by 2 of 45 companies in this segment.

Bizible

Ranked#2of 3
on usage

Used by 1 of 45 companies in this segment.

Wicked Reports

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment.

Most Used Popup & Form Builders Vendors Among Materials Companies

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OptInMonster

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Performance Monitoring Vendors Among Materials Companies

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New Relic

Ranked#1of 2
on usage

Used by 27 of 45 companies in this segment.

Pingdom

Ranked#2of 2
on usage

Used by 2 of 45 companies in this segment.

Most Used Television Advertising Vendors Among Materials Companies

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Nielsen

Ranked#1of 4
on usage

Used by 3 of 45 companies in this segment.

Tvsquared

Ranked#2of 4
on usage

Used by 2 of 45 companies in this segment.

Beachfront Media

Ranked#3of 4
on usage

Used by 2 of 45 companies in this segment.

Apple

Ranked#4of 4
on usage

Used by 1 of 45 companies in this segment.

Most Used User Session Recording Vendors Among Materials Companies

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Hotjar

Ranked#1of 5
on usage

Used by 13 of 45 companies in this segment.

Crazy Egg

Ranked#2of 5
on usage

Used by 6 of 45 companies in this segment.

Microsoft Clarity

Ranked#3of 5
on usage

Used by 5 of 45 companies in this segment.

Inspectlet

Ranked#4of 5
on usage

Used by 1 of 45 companies in this segment.

Mouseflow

Ranked#5of 5
on usage

Used by 1 of 45 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Materials Companies

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Google Analytics

Ranked#1of 8
on usage

Used by 40 of 45 companies in this segment.

Hotjar

Ranked#2of 8
on usage

Used by 13 of 45 companies in this segment.

Adobe

Ranked#3of 8
on usage

Used by 12 of 45 companies in this segment.

Moat

Ranked#4of 8
on usage

Used by 7 of 45 companies in this segment.

Piwik Pro

Ranked#5of 8
on usage

Used by 1 of 45 companies in this segment.

Bizible

Ranked#6of 8
on usage

Used by 1 of 45 companies in this segment.

Most Used Account-Based Marketing Vendors Among Materials Companies

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Jabmo

Ranked#1of 5
on usage

Used by 2 of 45 companies in this segment.

6sense

Ranked#2of 5
on usage

Used by 2 of 45 companies in this segment.

Demandbase

Ranked#3of 5
on usage

Used by 2 of 45 companies in this segment.

Terminus

Ranked#4of 5
on usage

Used by 2 of 45 companies in this segment.

Triblio

Ranked#5of 5
on usage

Used by 1 of 45 companies in this segment.

Most Used Social Media Management Vendors Among Materials Companies

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Twitter

Ranked#1of 7
on usage

Used by 7 of 45 companies in this segment.

AddThis

Ranked#2of 7
on usage

Used by 7 of 45 companies in this segment.

AddToAny

Ranked#3of 7
on usage

Used by 4 of 45 companies in this segment.

Oktopost

Ranked#4of 7
on usage

Used by 1 of 45 companies in this segment.

ShareThis

Ranked#5of 7
on usage

Used by 1 of 45 companies in this segment.

CareerArc

Ranked#6of 7
on usage

Used by 1 of 45 companies in this segment.

Most Used Website Personalization Vendors Among Materials Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Competitive Intelligence Vendors Among Materials Companies

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Moat

Ranked#1of 1
on usage

Used by 7 of 45 companies in this segment.

Most Used Content Delivery Network Vendors Among Materials Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 13 of 45 companies in this segment.

Most Used Social Media Advertising Vendors Among Materials Companies

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Google Ads

Ranked#1of 4
on usage

Used by 24 of 45 companies in this segment.

LinkedIn Ads

Ranked#2of 4
on usage

Used by 19 of 45 companies in this segment.

Facebook Ads

Ranked#3of 4
on usage

Used by 18 of 45 companies in this segment.

Pinterest Business

Ranked#4of 4
on usage

Used by 4 of 45 companies in this segment.

Most Used Applicant Tracking System Vendors Among Materials Companies

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CareerArc

Ranked#1of 2
on usage

Used by 1 of 45 companies in this segment.

Paradox

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment.

Most Used Landing Page Optimization Vendors Among Materials Companies

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VWO

Ranked#1of 2
on usage

Used by 1 of 45 companies in this segment.

Convert

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Materials Companies

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CallRail

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Materials Companies

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HubSpot

Ranked#1of 6
on usage

Used by 7 of 45 companies in this segment.

Pardot

Ranked#2of 6
on usage

Used by 5 of 45 companies in this segment.

Marketo

Ranked#3of 6
on usage

Used by 3 of 45 companies in this segment.

Oracle Eloqua

Ranked#4of 6
on usage

Used by 3 of 45 companies in this segment.

ClickDimensions

Ranked#5of 6
on usage

Used by 2 of 45 companies in this segment.

Act-On

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Materials Companies

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Tapad

Ranked#1of 2
on usage

Used by 4 of 45 companies in this segment.

Salesforce Audience Studio

Ranked#2of 2
on usage

Used by 2 of 45 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Materials Companies

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Google Ads

Ranked#1of 9
on usage

Used by 24 of 45 companies in this segment.

LinkedIn Ads

Ranked#2of 9
on usage

Used by 19 of 45 companies in this segment.

Facebook Ads

Ranked#3of 9
on usage

Used by 18 of 45 companies in this segment.

Rubicon Project

Ranked#4of 9
on usage

Used by 8 of 45 companies in this segment.

Moat

Ranked#5of 9
on usage

Used by 7 of 45 companies in this segment.

Adobe Advertising Cloud

Ranked#6of 9
on usage

Used by 6 of 45 companies in this segment.

Demand Generation Web Technologies Used by Materials Companies

Top 10 Demand Generation Tools For Materials Companies

Most Popular Demand Generation Tools for Materials Companies by Category

Most Used PR Vendors Among Materials Companies

Most Used CRM Vendors Among Materials Companies

Most Used Chat Vendors Among Materials Companies

Most Used Surveys Vendors Among Materials Companies

Most Used Video Hosting Vendors Among Materials Companies

Most Used Data Providers Vendors Among Materials Companies

Most Used Privacy & GDPR Vendors Among Materials Companies

Most Used Tag Management Vendors Among Materials Companies

Most Used Video Creation Vendors Among Materials Companies

Most Used Data Management Vendors Among Materials Companies

Most Used Email Marketing Vendors Among Materials Companies

Most Used Customer Service Vendors Among Materials Companies

Most Used E-Commerce Carts Vendors Among Materials Companies

Most Used Sales Automation Vendors Among Materials Companies

Most Used Visitor Tracking Vendors Among Materials Companies

Most Used Website Builders Vendors Among Materials Companies

Most Used Employee Advocacy Vendors Among Materials Companies

Most Used Project Management Vendors Among Materials Companies

Most Used Referral Marketing Vendors Among Materials Companies

Most Used Search Advertising Vendors Among Materials Companies

Most Used Interactive Content Vendors Among Materials Companies

Most Used Marketing Attribution Vendors Among Materials Companies

Most Used Popup & Form Builders Vendors Among Materials Companies

Most Used Performance Monitoring Vendors Among Materials Companies

Most Used Television Advertising Vendors Among Materials Companies

Most Used User Session Recording Vendors Among Materials Companies

Most Used Web & Mobile Analytics Vendors Among Materials Companies

Most Used Account-Based Marketing Vendors Among Materials Companies

Most Used Social Media Management Vendors Among Materials Companies

Most Used Website Personalization Vendors Among Materials Companies

Most Used Competitive Intelligence Vendors Among Materials Companies

Most Used Content Delivery Network Vendors Among Materials Companies

Most Used Social Media Advertising Vendors Among Materials Companies

Most Used Applicant Tracking System Vendors Among Materials Companies

Most Used Landing Page Optimization Vendors Among Materials Companies

Most Used Call Analytics & Telephony Vendors Among Materials Companies

Most Used Marketing Automation Platform Vendors Among Materials Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Materials Companies

Most Used Display & Programmatic Advertising Vendors Among Materials Companies

Companies in the Materials Segment