Top Demand Generation Tools used by Industrials companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 41 / 49 (83.67%) Industrials companies
#2 Google Analytics	Used by 39 / 49 (79.59%) Industrials companies
#3 New Relic	Used by 33 / 49 (67.35%) Industrials companies
#4 YouTube	Used by 23 / 49 (46.94%) Industrials companies
#5 Cloudflare	Used by 22 / 49 (44.9%) Industrials companies
#6 Google Ads	Used by 21 / 49 (42.86%) Industrials companies
#7 LinkedIn Ads	Used by 21 / 49 (42.86%) Industrials companies
#8 CookieLaw	Used by 20 / 49 (40.82%) Industrials companies
#9 Adobe Audience Manager	Used by 19 / 49 (38.78%) Industrials companies
#10 Facebook Ads	Used by 19 / 49 (38.78%) Industrials companies

Most Popular Demand Generation Tools for Industrials Companies by Category

This section shows top Demand Generation vendors broken out by category based on Industrials adoption.

Most Used PR Vendors Among Industrials Companies

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PR Newswire

Ranked#1of 4
on usage

Used by 5 of 49 companies in this segment.

Cision

Ranked#2of 4
on usage

Used by 2 of 49 companies in this segment.

AirPR

Ranked#3of 4
on usage

Used by 1 of 49 companies in this segment.

Business Wire

Ranked#4of 4
on usage

Used by 1 of 49 companies in this segment.

Most Used CRM Vendors Among Industrials Companies

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HubSpot

Ranked#1of 2
on usage

Used by 5 of 49 companies in this segment.

Salesforce

Ranked#2of 2
on usage

Used by 3 of 49 companies in this segment.

Most Used Chat Vendors Among Industrials Companies

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Drift

Ranked#1of 7
on usage

Used by 2 of 49 companies in this segment.

LiveHelpNow

Ranked#2of 7
on usage

Used by 1 of 49 companies in this segment.

Chatra

Ranked#3of 7
on usage

Used by 1 of 49 companies in this segment.

Click4Assistance

Ranked#4of 7
on usage

Used by 1 of 49 companies in this segment.

Velaro

Ranked#5of 7
on usage

Used by 1 of 49 companies in this segment.

MarketLinc

Ranked#6of 7
on usage

Used by 1 of 49 companies in this segment.

Most Used Surveys Vendors Among Industrials Companies

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Qualtrics

Ranked#1of 4
on usage

Used by 7 of 49 companies in this segment.

Survicate

Ranked#2of 4
on usage

Used by 1 of 49 companies in this segment.

Wufoo

Ranked#3of 4
on usage

Used by 1 of 49 companies in this segment.

Jotform

Ranked#4of 4
on usage

Used by 1 of 49 companies in this segment.

Most Used Video Hosting Vendors Among Industrials Companies

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YouTube

Ranked#1of 6
on usage

Used by 23 of 49 companies in this segment.

Vimeo

Ranked#2of 6
on usage

Used by 3 of 49 companies in this segment.

Brightcove

Ranked#3of 6
on usage

Used by 3 of 49 companies in this segment.

Vidyard

Ranked#4of 6
on usage

Used by 2 of 49 companies in this segment.

SoundCloud

Ranked#5of 6
on usage

Used by 1 of 49 companies in this segment.

JW Player

Ranked#6of 6
on usage

Used by 1 of 49 companies in this segment.

Most Used Data Providers Vendors Among Industrials Companies

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TowerData

Ranked#1of 7
on usage

Used by 8 of 49 companies in this segment.

LiveRamp

Ranked#2of 7
on usage

Used by 3 of 49 companies in this segment.

QuoteMedia

Ranked#3of 7
on usage

Used by 2 of 49 companies in this segment.

ZoomInfo

Ranked#4of 7
on usage

Used by 2 of 49 companies in this segment.

Neustar

Ranked#5of 7
on usage

Used by 2 of 49 companies in this segment.

Bombora

Ranked#6of 7
on usage

Used by 1 of 49 companies in this segment.

Most Used Privacy & GDPR Vendors Among Industrials Companies

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CookieLaw

Ranked#1of 8
on usage

Used by 20 of 49 companies in this segment.

CookieBot

Ranked#2of 8
on usage

Used by 4 of 49 companies in this segment.

OneTrust

Ranked#3of 8
on usage

Used by 4 of 49 companies in this segment.

TrustArc

Ranked#4of 8
on usage

Used by 2 of 49 companies in this segment.

Fathom Analytics

Ranked#5of 8
on usage

Used by 1 of 49 companies in this segment.

Evidon

Ranked#6of 8
on usage

Used by 1 of 49 companies in this segment.

Most Used Tag Management Vendors Among Industrials Companies

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Google Tag Manager

Ranked#1of 1
on usage

Used by 41 of 49 companies in this segment.

Most Used Data Management Vendors Among Industrials Companies

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Adobe Audience Manager

Ranked#1of 8
on usage

Used by 19 of 49 companies in this segment.

Lotame

Ranked#2of 8
on usage

Used by 5 of 49 companies in this segment.

The Trade Desk

Ranked#3of 8
on usage

Used by 4 of 49 companies in this segment.

Oracle DMP

Ranked#4of 8
on usage

Used by 4 of 49 companies in this segment.

Salesforce Audience Studio

Ranked#5of 8
on usage

Used by 4 of 49 companies in this segment.

Salesforce Customer 360

Ranked#6of 8
on usage

Used by 3 of 49 companies in this segment.

Most Used Email Marketing Vendors Among Industrials Companies

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Marketo

Ranked#1of 6
on usage

Used by 5 of 49 companies in this segment.

Oracle Eloqua

Ranked#2of 6
on usage

Used by 5 of 49 companies in this segment.

HubSpot

Ranked#3of 6
on usage

Used by 5 of 49 companies in this segment.

Pardot

Ranked#4of 6
on usage

Used by 4 of 49 companies in this segment.

ClickDimensions

Ranked#5of 6
on usage

Used by 1 of 49 companies in this segment.

ClickBack

Ranked#6of 6
on usage

Used by 1 of 49 companies in this segment.

Most Used Customer Service Vendors Among Industrials Companies

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Quiq Messaging

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used E-Commerce Carts Vendors Among Industrials Companies

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CartStack

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Event Management Vendors Among Industrials Companies

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Bright Talk

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Sales Automation Vendors Among Industrials Companies

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Drift

Ranked#1of 1
on usage

Used by 2 of 49 companies in this segment.

Most Used Visitor Tracking Vendors Among Industrials Companies

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Whoisvisiting.com

Ranked#1of 5
on usage

Used by 1 of 49 companies in this segment.

Bombora

Ranked#2of 5
on usage

Used by 1 of 49 companies in this segment.

Intent IQ

Ranked#3of 5
on usage

Used by 1 of 49 companies in this segment.

Leadfeeder

Ranked#4of 5
on usage

Used by 1 of 49 companies in this segment.

Dun & Bradstreet

Ranked#5of 5
on usage

Used by 1 of 49 companies in this segment.

Most Used Website Builders Vendors Among Industrials Companies

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jQuery

Ranked#1of 1
on usage

Used by 10 of 49 companies in this segment.

Most Used Employee Advocacy Vendors Among Industrials Companies

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SAP SuccessFactors

Ranked#1of 2
on usage

Used by 7 of 49 companies in this segment.

Oktopost

Ranked#2of 2
on usage

Used by 1 of 49 companies in this segment.

Most Used Product Analytics Vendors Among Industrials Companies

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Heap Inc

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Native Advertising Vendors Among Industrials Companies

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Outbrain

Ranked#1of 3
on usage

Used by 3 of 49 companies in this segment.

Taboola

Ranked#2of 3
on usage

Used by 1 of 49 companies in this segment.

Quora for Business

Ranked#3of 3
on usage

Used by 1 of 49 companies in this segment.

Most Used Payment Processing Vendors Among Industrials Companies

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Stripe

Ranked#1of 1
on usage

Used by 2 of 49 companies in this segment.

Most Used Project Management Vendors Among Industrials Companies

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Atlassian

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Push Notifications Vendors Among Industrials Companies

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WebEngage

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Search Advertising Vendors Among Industrials Companies

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Google Ads

Ranked#1of 4
on usage

Used by 21 of 49 companies in this segment.

Bing Ads

Ranked#2of 4
on usage

Used by 12 of 49 companies in this segment.

Eyereturn Marketing

Ranked#3of 4
on usage

Used by 1 of 49 companies in this segment.

Quora for Business

Ranked#4of 4
on usage

Used by 1 of 49 companies in this segment.

Most Used Affiliate Marketing Vendors Among Industrials Companies

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awin

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Interactive Content Vendors Among Industrials Companies

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Qualtrics

Ranked#1of 6
on usage

Used by 7 of 49 companies in this segment.

Survicate

Ranked#2of 6
on usage

Used by 1 of 49 companies in this segment.

Ceros

Ranked#3of 6
on usage

Used by 1 of 49 companies in this segment.

Gravity Forms

Ranked#4of 6
on usage

Used by 1 of 49 companies in this segment.

Wufoo

Ranked#5of 6
on usage

Used by 1 of 49 companies in this segment.

Jotform

Ranked#6of 6
on usage

Used by 1 of 49 companies in this segment.

Most Used Marketing Attribution Vendors Among Industrials Companies

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Bizible

Ranked#1of 2
on usage

Used by 1 of 49 companies in this segment.

Beachfront Media

Ranked#2of 2
on usage

Used by 1 of 49 companies in this segment.

Most Used Popup & Form Builders Vendors Among Industrials Companies

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SuMo

Ranked#1of 2
on usage

Used by 1 of 49 companies in this segment.

OptInMonster

Ranked#2of 2
on usage

Used by 1 of 49 companies in this segment.

Most Used Performance Monitoring Vendors Among Industrials Companies

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New Relic

Ranked#1of 3
on usage

Used by 33 of 49 companies in this segment.

Dynatrace

Ranked#2of 3
on usage

Used by 1 of 49 companies in this segment.

AppDynamics

Ranked#3of 3
on usage

Used by 1 of 49 companies in this segment.

Most Used Television Advertising Vendors Among Industrials Companies

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Nielsen

Ranked#1of 3
on usage

Used by 3 of 49 companies in this segment.

Beachfront Media

Ranked#2of 3
on usage

Used by 1 of 49 companies in this segment.

Apple

Ranked#3of 3
on usage

Used by 1 of 49 companies in this segment.

Most Used User Session Recording Vendors Among Industrials Companies

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Hotjar

Ranked#1of 5
on usage

Used by 12 of 49 companies in this segment.

Crazy Egg

Ranked#2of 5
on usage

Used by 6 of 49 companies in this segment.

Microsoft Clarity

Ranked#3of 5
on usage

Used by 5 of 49 companies in this segment.

Mouseflow

Ranked#4of 5
on usage

Used by 1 of 49 companies in this segment.

Smartlook

Ranked#5of 5
on usage

Used by 1 of 49 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Industrials Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 39 of 49 companies in this segment.

Adobe

Ranked#2of 9
on usage

Used by 17 of 49 companies in this segment.

Hotjar

Ranked#3of 9
on usage

Used by 12 of 49 companies in this segment.

Moat

Ranked#4of 9
on usage

Used by 8 of 49 companies in this segment.

FullStory

Ranked#5of 9
on usage

Used by 3 of 49 companies in this segment.

Quantcast

Ranked#6of 9
on usage

Used by 2 of 49 companies in this segment.

Most Used Account-Based Marketing Vendors Among Industrials Companies

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Demandbase

Ranked#1of 5
on usage

Used by 4 of 49 companies in this segment.

6sense

Ranked#2of 5
on usage

Used by 4 of 49 companies in this segment.

Terminus

Ranked#3of 5
on usage

Used by 2 of 49 companies in this segment.

Triblio

Ranked#4of 5
on usage

Used by 1 of 49 companies in this segment.

Jabmo

Ranked#5of 5
on usage

Used by 1 of 49 companies in this segment.

Most Used Social Media Management Vendors Among Industrials Companies

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Twitter

Ranked#1of 6
on usage

Used by 10 of 49 companies in this segment.

AddThis

Ranked#2of 6
on usage

Used by 8 of 49 companies in this segment.

AddToAny

Ranked#3of 6
on usage

Used by 7 of 49 companies in this segment.

ShareThis

Ranked#4of 6
on usage

Used by 2 of 49 companies in this segment.

Juicer

Ranked#5of 6
on usage

Used by 1 of 49 companies in this segment.

Oktopost

Ranked#6of 6
on usage

Used by 1 of 49 companies in this segment.

Most Used Website Personalization Vendors Among Industrials Companies

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Google Optimize

Ranked#1of 2
on usage

Used by 2 of 49 companies in this segment.

Bound

Ranked#2of 2
on usage

Used by 1 of 49 companies in this segment.

Most Used Competitive Intelligence Vendors Among Industrials Companies

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Moat

Ranked#1of 1
on usage

Used by 8 of 49 companies in this segment.

Most Used Content Delivery Network Vendors Among Industrials Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 22 of 49 companies in this segment.

Most Used Social Media Advertising Vendors Among Industrials Companies

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Google Ads

Ranked#1of 5
on usage

Used by 21 of 49 companies in this segment.

LinkedIn Ads

Ranked#2of 5
on usage

Used by 21 of 49 companies in this segment.

Facebook Ads

Ranked#3of 5
on usage

Used by 19 of 49 companies in this segment.

Pinterest Business

Ranked#4of 5
on usage

Used by 3 of 49 companies in this segment.

Instagram

Ranked#5of 5
on usage

Used by 1 of 49 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Industrials Companies

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Bright Talk

Ranked#1of 1
on usage

Used by 1 of 49 companies in this segment.

Most Used Applicant Tracking System Vendors Among Industrials Companies

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iCIMS

Ranked#1of 3
on usage

Used by 3 of 49 companies in this segment.

Paradox

Ranked#2of 3
on usage

Used by 2 of 49 companies in this segment.

SmartRecruiters

Ranked#3of 3
on usage

Used by 1 of 49 companies in this segment.

Most Used Content Management System Vendors Among Industrials Companies

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Wordpress

Ranked#1of 1
on usage

Used by 8 of 49 companies in this segment.

Most Used Landing Page Optimization Vendors Among Industrials Companies

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optimizely

Ranked#1of 3
on usage

Used by 2 of 49 companies in this segment.

Unbounce

Ranked#2of 3
on usage

Used by 1 of 49 companies in this segment.

VWO

Ranked#3of 3
on usage

Used by 1 of 49 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Industrials Companies

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Marketo

Ranked#1of 5
on usage

Used by 5 of 49 companies in this segment.

Oracle Eloqua

Ranked#2of 5
on usage

Used by 5 of 49 companies in this segment.

HubSpot

Ranked#3of 5
on usage

Used by 5 of 49 companies in this segment.

Pardot

Ranked#4of 5
on usage

Used by 4 of 49 companies in this segment.

ClickDimensions

Ranked#5of 5
on usage

Used by 1 of 49 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Industrials Companies

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Tapad

Ranked#1of 3
on usage

Used by 4 of 49 companies in this segment.

Salesforce Audience Studio

Ranked#2of 3
on usage

Used by 4 of 49 companies in this segment.

Salesforce Customer 360

Ranked#3of 3
on usage

Used by 3 of 49 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Industrials Companies

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Google Ads

Ranked#1of 9
on usage

Used by 21 of 49 companies in this segment.

LinkedIn Ads

Ranked#2of 9
on usage

Used by 21 of 49 companies in this segment.

Facebook Ads

Ranked#3of 9
on usage

Used by 19 of 49 companies in this segment.

Adobe Advertising Cloud

Ranked#4of 9
on usage

Used by 8 of 49 companies in this segment.

Moat

Ranked#5of 9
on usage

Used by 8 of 49 companies in this segment.

OpenX

Ranked#6of 9
on usage

Used by 5 of 49 companies in this segment.

Demand Generation Web Technologies Used by Industrials Companies

Top 10 Demand Generation Tools For Industrials Companies

Most Popular Demand Generation Tools for Industrials Companies by Category

Most Used PR Vendors Among Industrials Companies

Most Used CRM Vendors Among Industrials Companies

Most Used Chat Vendors Among Industrials Companies

Most Used Surveys Vendors Among Industrials Companies

Most Used Video Hosting Vendors Among Industrials Companies

Most Used Data Providers Vendors Among Industrials Companies

Most Used Privacy & GDPR Vendors Among Industrials Companies

Most Used Tag Management Vendors Among Industrials Companies

Most Used Data Management Vendors Among Industrials Companies

Most Used Email Marketing Vendors Among Industrials Companies

Most Used Customer Service Vendors Among Industrials Companies

Most Used E-Commerce Carts Vendors Among Industrials Companies

Most Used Event Management Vendors Among Industrials Companies

Most Used Sales Automation Vendors Among Industrials Companies

Most Used Visitor Tracking Vendors Among Industrials Companies

Most Used Website Builders Vendors Among Industrials Companies

Most Used Employee Advocacy Vendors Among Industrials Companies

Most Used Product Analytics Vendors Among Industrials Companies

Most Used Native Advertising Vendors Among Industrials Companies

Most Used Payment Processing Vendors Among Industrials Companies

Most Used Project Management Vendors Among Industrials Companies

Most Used Push Notifications Vendors Among Industrials Companies

Most Used Search Advertising Vendors Among Industrials Companies

Most Used Affiliate Marketing Vendors Among Industrials Companies

Most Used Interactive Content Vendors Among Industrials Companies

Most Used Marketing Attribution Vendors Among Industrials Companies

Most Used Popup & Form Builders Vendors Among Industrials Companies

Most Used Performance Monitoring Vendors Among Industrials Companies

Most Used Television Advertising Vendors Among Industrials Companies

Most Used User Session Recording Vendors Among Industrials Companies

Most Used Web & Mobile Analytics Vendors Among Industrials Companies

Most Used Account-Based Marketing Vendors Among Industrials Companies

Most Used Social Media Management Vendors Among Industrials Companies

Most Used Website Personalization Vendors Among Industrials Companies

Most Used Competitive Intelligence Vendors Among Industrials Companies

Most Used Content Delivery Network Vendors Among Industrials Companies

Most Used Social Media Advertising Vendors Among Industrials Companies

Most Used Webinar & Virtual Events Vendors Among Industrials Companies

Most Used Applicant Tracking System Vendors Among Industrials Companies

Most Used Content Management System Vendors Among Industrials Companies

Most Used Landing Page Optimization Vendors Among Industrials Companies

Most Used Marketing Automation Platform Vendors Among Industrials Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Industrials Companies

Most Used Display & Programmatic Advertising Vendors Among Industrials Companies

Companies in the Industrials Segment