Top Demand Generation Tools used by Health Care companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 69 / 71 (97.18%) Health Care companies
#2 Google Analytics	Used by 64 / 71 (90.14%) Health Care companies
#3 New Relic	Used by 51 / 71 (71.83%) Health Care companies
#4 Google Ads	Used by 47 / 71 (66.2%) Health Care companies
#5 LinkedIn Ads	Used by 46 / 71 (64.79%) Health Care companies
#6 Adobe Audience Manager	Used by 42 / 71 (59.15%) Health Care companies
#7 Facebook Ads	Used by 39 / 71 (54.93%) Health Care companies
#8 Adobe	Used by 38 / 71 (53.52%) Health Care companies
#9 Google	Used by 36 / 71 (50.7%) Health Care companies
#10 Cloudflare	Used by 35 / 71 (49.3%) Health Care companies

Most Popular Demand Generation Tools for Health Care Companies by Category

This section shows top Demand Generation vendors broken out by category based on Health Care adoption.

Most Used PR Vendors Among Health Care Companies

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PR Newswire

Ranked#1of 5
on usage

Used by 7 of 71 companies in this segment.

Cision

Ranked#2of 5
on usage

Used by 4 of 71 companies in this segment.

Business Wire

Ranked#3of 5
on usage

Used by 3 of 71 companies in this segment.

GlobeNewswire

Ranked#4of 5
on usage

Used by 1 of 71 companies in this segment.

AirPR

Ranked#5of 5
on usage

Used by 1 of 71 companies in this segment.

Most Used CRM Vendors Among Health Care Companies

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Sharpspring

Ranked#1of 4
on usage

Used by 1 of 71 companies in this segment.

HubSpot

Ranked#2of 4
on usage

Used by 1 of 71 companies in this segment.

Zoho

Ranked#3of 4
on usage

Used by 1 of 71 companies in this segment.

Salesforce

Ranked#4of 4
on usage

Used by 1 of 71 companies in this segment.

Most Used Chat Vendors Among Health Care Companies

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Liveperson

Ranked#1of 4
on usage

Used by 3 of 71 companies in this segment.

Qualified.com

Ranked#2of 4
on usage

Used by 2 of 71 companies in this segment.

iPerceptions

Ranked#3of 4
on usage

Used by 1 of 71 companies in this segment.

LiveChat

Ranked#4of 4
on usage

Used by 1 of 71 companies in this segment.

Most Used Surveys Vendors Among Health Care Companies

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Qualtrics

Ranked#1of 2
on usage

Used by 11 of 71 companies in this segment.

Medallia

Ranked#2of 2
on usage

Used by 4 of 71 companies in this segment.

Most Used Video Hosting Vendors Among Health Care Companies

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YouTube

Ranked#1of 5
on usage

Used by 34 of 71 companies in this segment.

Brightcove

Ranked#2of 5
on usage

Used by 12 of 71 companies in this segment.

Vimeo

Ranked#3of 5
on usage

Used by 12 of 71 companies in this segment.

Wistia

Ranked#4of 5
on usage

Used by 2 of 71 companies in this segment.

SoundCloud

Ranked#5of 5
on usage

Used by 1 of 71 companies in this segment.

Most Used Data Providers Vendors Among Health Care Companies

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TowerData

Ranked#1of 6
on usage

Used by 23 of 71 companies in this segment.

Bombora

Ranked#2of 6
on usage

Used by 2 of 71 companies in this segment.

LiveRamp

Ranked#3of 6
on usage

Used by 2 of 71 companies in this segment.

Resonate

Ranked#4of 6
on usage

Used by 1 of 71 companies in this segment.

Datonics

Ranked#5of 6
on usage

Used by 1 of 71 companies in this segment.

ZoomInfo

Ranked#6of 6
on usage

Used by 1 of 71 companies in this segment.

Most Used Privacy & GDPR Vendors Among Health Care Companies

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CookieLaw

Ranked#1of 7
on usage

Used by 30 of 71 companies in this segment.

TrustArc

Ranked#2of 7
on usage

Used by 7 of 71 companies in this segment.

CookiePro

Ranked#3of 7
on usage

Used by 2 of 71 companies in this segment.

OneTrust

Ranked#4of 7
on usage

Used by 2 of 71 companies in this segment.

CookieBot

Ranked#5of 7
on usage

Used by 2 of 71 companies in this segment.

Fathom Analytics

Ranked#6of 7
on usage

Used by 1 of 71 companies in this segment.

Most Used Tag Management Vendors Among Health Care Companies

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Google Tag Manager

Ranked#1of 5
on usage

Used by 69 of 71 companies in this segment.

Tealium

Ranked#2of 5
on usage

Used by 2 of 71 companies in this segment.

Ensighten

Ranked#3of 5
on usage

Used by 2 of 71 companies in this segment.

Treasure Data

Ranked#4of 5
on usage

Used by 1 of 71 companies in this segment.

Segment

Ranked#5of 5
on usage

Used by 1 of 71 companies in this segment.

Most Used Data Management Vendors Among Health Care Companies

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Adobe Audience Manager

Ranked#1of 9
on usage

Used by 42 of 71 companies in this segment.

The Trade Desk

Ranked#2of 9
on usage

Used by 21 of 71 companies in this segment.

Salesforce Audience Studio

Ranked#3of 9
on usage

Used by 12 of 71 companies in this segment.

Lotame

Ranked#4of 9
on usage

Used by 11 of 71 companies in this segment.

Oracle DMP

Ranked#5of 9
on usage

Used by 10 of 71 companies in this segment.

Eyeota

Ranked#6of 9
on usage

Used by 4 of 71 companies in this segment.

Most Used Email Marketing Vendors Among Health Care Companies

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Marketo

Ranked#1of 5
on usage

Used by 12 of 71 companies in this segment.

Oracle Eloqua

Ranked#2of 5
on usage

Used by 7 of 71 companies in this segment.

Pardot

Ranked#3of 5
on usage

Used by 6 of 71 companies in this segment.

Campaign Monitor

Ranked#4of 5
on usage

Used by 1 of 71 companies in this segment.

HubSpot

Ranked#5of 5
on usage

Used by 1 of 71 companies in this segment.

Most Used Link Management Vendors Among Health Care Companies

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Branch

Ranked#1of 1
on usage

Used by 2 of 71 companies in this segment.

Most Used Customer Service Vendors Among Health Care Companies

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iPerceptions

Ranked#1of 2
on usage

Used by 1 of 71 companies in this segment.

Zendesk

Ranked#2of 2
on usage

Used by 1 of 71 companies in this segment.

Most Used Event Management Vendors Among Health Care Companies

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Cvent

Ranked#1of 2
on usage

Used by 1 of 71 companies in this segment.

Trumba

Ranked#2of 2
on usage

Used by 1 of 71 companies in this segment.

Most Used Visitor Tracking Vendors Among Health Care Companies

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Bombora

Ranked#1of 6
on usage

Used by 2 of 71 companies in this segment.

KickFire

Ranked#2of 6
on usage

Used by 2 of 71 companies in this segment.

Intent IQ

Ranked#3of 6
on usage

Used by 1 of 71 companies in this segment.

Dun & Bradstreet

Ranked#4of 6
on usage

Used by 1 of 71 companies in this segment.

Lead Forensics

Ranked#5of 6
on usage

Used by 1 of 71 companies in this segment.

ipstack

Ranked#6of 6
on usage

Used by 1 of 71 companies in this segment.

Most Used Website Builders Vendors Among Health Care Companies

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jQuery

Ranked#1of 1
on usage

Used by 20 of 71 companies in this segment.

Most Used Employee Advocacy Vendors Among Health Care Companies

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SAP SuccessFactors

Ranked#1of 1
on usage

Used by 2 of 71 companies in this segment.

Most Used Product Analytics Vendors Among Health Care Companies

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Pendo

Ranked#1of 3
on usage

Used by 1 of 71 companies in this segment.

Heap Inc

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

Amplitude

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Native Advertising Vendors Among Health Care Companies

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Outbrain

Ranked#1of 2
on usage

Used by 3 of 71 companies in this segment.

Bidtellect

Ranked#2of 2
on usage

Used by 1 of 71 companies in this segment.

Most Used Payment Processing Vendors Among Health Care Companies

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Braintree

Ranked#1of 2
on usage

Used by 1 of 71 companies in this segment.

Stripe

Ranked#2of 2
on usage

Used by 1 of 71 companies in this segment.

Most Used Project Management Vendors Among Health Care Companies

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Smartsheet

Ranked#1of 2
on usage

Used by 3 of 71 companies in this segment.

Atlassian

Ranked#2of 2
on usage

Used by 2 of 71 companies in this segment.

Most Used Search Advertising Vendors Among Health Care Companies

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Google Ads

Ranked#1of 3
on usage

Used by 47 of 71 companies in this segment.

Bing Ads

Ranked#2of 3
on usage

Used by 18 of 71 companies in this segment.

Yext

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Interactive Content Vendors Among Health Care Companies

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Qualtrics

Ranked#1of 4
on usage

Used by 11 of 71 companies in this segment.

Ceros

Ranked#2of 4
on usage

Used by 3 of 71 companies in this segment.

Gravity Forms

Ranked#3of 4
on usage

Used by 3 of 71 companies in this segment.

Conductrics

Ranked#4of 4
on usage

Used by 1 of 71 companies in this segment.

Most Used Marketing Attribution Vendors Among Health Care Companies

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iSpot.tv

Ranked#1of 3
on usage

Used by 2 of 71 companies in this segment.

Beachfront Media

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

RockerBox

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Popup & Form Builders Vendors Among Health Care Companies

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Sleeknote

Ranked#1of 3
on usage

Used by 1 of 71 companies in this segment.

Wisepops

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

OptInMonster

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Performance Monitoring Vendors Among Health Care Companies

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New Relic

Ranked#1of 5
on usage

Used by 51 of 71 companies in this segment.

Datadog

Ranked#2of 5
on usage

Used by 2 of 71 companies in this segment.

AppDynamics

Ranked#3of 5
on usage

Used by 1 of 71 companies in this segment.

Pingdom

Ranked#4of 5
on usage

Used by 1 of 71 companies in this segment.

Sentry

Ranked#5of 5
on usage

Used by 1 of 71 companies in this segment.

Most Used Television Advertising Vendors Among Health Care Companies

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Nielsen

Ranked#1of 4
on usage

Used by 7 of 71 companies in this segment.

Apple

Ranked#2of 4
on usage

Used by 4 of 71 companies in this segment.

iSpot.tv

Ranked#3of 4
on usage

Used by 2 of 71 companies in this segment.

Beachfront Media

Ranked#4of 4
on usage

Used by 1 of 71 companies in this segment.

Most Used User Session Recording Vendors Among Health Care Companies

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Hotjar

Ranked#1of 6
on usage

Used by 19 of 71 companies in this segment.

Crazy Egg

Ranked#2of 6
on usage

Used by 10 of 71 companies in this segment.

Microsoft Clarity

Ranked#3of 6
on usage

Used by 10 of 71 companies in this segment.

Mouseflow

Ranked#4of 6
on usage

Used by 2 of 71 companies in this segment.

SessionCam

Ranked#5of 6
on usage

Used by 1 of 71 companies in this segment.

Zoho PageSense

Ranked#6of 6
on usage

Used by 1 of 71 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Health Care Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 64 of 71 companies in this segment.

Adobe

Ranked#2of 9
on usage

Used by 38 of 71 companies in this segment.

Hotjar

Ranked#3of 9
on usage

Used by 19 of 71 companies in this segment.

Moat

Ranked#4of 9
on usage

Used by 8 of 71 companies in this segment.

Quantcast

Ranked#5of 9
on usage

Used by 2 of 71 companies in this segment.

Oribi

Ranked#6of 9
on usage

Used by 2 of 71 companies in this segment.

Most Used Account-Based Marketing Vendors Among Health Care Companies

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Demandbase

Ranked#1of 1
on usage

Used by 10 of 71 companies in this segment.

Most Used Social Media Management Vendors Among Health Care Companies

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Twitter

Ranked#1of 7
on usage

Used by 29 of 71 companies in this segment.

AddThis

Ranked#2of 7
on usage

Used by 9 of 71 companies in this segment.

AddToAny

Ranked#3of 7
on usage

Used by 6 of 71 companies in this segment.

Juicer

Ranked#4of 7
on usage

Used by 4 of 71 companies in this segment.

ShareThis

Ranked#5of 7
on usage

Used by 4 of 71 companies in this segment.

Sprinklr

Ranked#6of 7
on usage

Used by 1 of 71 companies in this segment.

Most Used Website Personalization Vendors Among Health Care Companies

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Google Optimize

Ranked#1of 3
on usage

Used by 4 of 71 companies in this segment.

Bound

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

Reactful

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Competitive Intelligence Vendors Among Health Care Companies

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Moat

Ranked#1of 1
on usage

Used by 8 of 71 companies in this segment.

Most Used Content Delivery Network Vendors Among Health Care Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 35 of 71 companies in this segment.

Most Used Social Media Advertising Vendors Among Health Care Companies

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Google Ads

Ranked#1of 5
on usage

Used by 47 of 71 companies in this segment.

LinkedIn Ads

Ranked#2of 5
on usage

Used by 46 of 71 companies in this segment.

Facebook Ads

Ranked#3of 5
on usage

Used by 39 of 71 companies in this segment.

Pinterest Business

Ranked#4of 5
on usage

Used by 6 of 71 companies in this segment.

Snapchat

Ranked#5of 5
on usage

Used by 3 of 71 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Health Care Companies

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Cvent

Ranked#1of 2
on usage

Used by 1 of 71 companies in this segment.

Trumba

Ranked#2of 2
on usage

Used by 1 of 71 companies in this segment.

Most Used Applicant Tracking System Vendors Among Health Care Companies

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iCIMS

Ranked#1of 4
on usage

Used by 10 of 71 companies in this segment.

Recruitics

Ranked#2of 4
on usage

Used by 7 of 71 companies in this segment.

Paradox

Ranked#3of 4
on usage

Used by 5 of 71 companies in this segment.

Jobvite

Ranked#4of 4
on usage

Used by 2 of 71 companies in this segment.

Most Used Landing Page Optimization Vendors Among Health Care Companies

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optimizely

Ranked#1of 3
on usage

Used by 2 of 71 companies in this segment.

VWO

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

Conductrics

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Health Care Companies

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Invoca

Ranked#1of 3
on usage

Used by 3 of 71 companies in this segment.

CallTrackingMetrics

Ranked#2of 3
on usage

Used by 1 of 71 companies in this segment.

Dialogtech

Ranked#3of 3
on usage

Used by 1 of 71 companies in this segment.

Most Used Content Creation & Curation Vendors Among Health Care Companies

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Parse.ly

Ranked#1of 1
on usage

Used by 2 of 71 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Health Care Companies

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Marketo

Ranked#1of 4
on usage

Used by 12 of 71 companies in this segment.

Oracle Eloqua

Ranked#2of 4
on usage

Used by 7 of 71 companies in this segment.

Pardot

Ranked#3of 4
on usage

Used by 6 of 71 companies in this segment.

HubSpot

Ranked#4of 4
on usage

Used by 1 of 71 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Health Care Companies

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Tapad

Ranked#1of 6
on usage

Used by 13 of 71 companies in this segment.

Salesforce Audience Studio

Ranked#2of 6
on usage

Used by 12 of 71 companies in this segment.

Tealium

Ranked#3of 6
on usage

Used by 2 of 71 companies in this segment.

Salesforce Customer 360

Ranked#4of 6
on usage

Used by 1 of 71 companies in this segment.

Treasure Data

Ranked#5of 6
on usage

Used by 1 of 71 companies in this segment.

Segment

Ranked#6of 6
on usage

Used by 1 of 71 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Health Care Companies

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Google Ads

Ranked#1of 9
on usage

Used by 47 of 71 companies in this segment.

LinkedIn Ads

Ranked#2of 9
on usage

Used by 46 of 71 companies in this segment.

Facebook Ads

Ranked#3of 9
on usage

Used by 39 of 71 companies in this segment.

Adobe Advertising Cloud

Ranked#4of 9
on usage

Used by 22 of 71 companies in this segment.

Rubicon Project

Ranked#5of 9
on usage

Used by 22 of 71 companies in this segment.

Verizon Media

Ranked#6of 9
on usage

Used by 18 of 71 companies in this segment.

Demand Generation Web Technologies Used by Health Care Companies

Top 10 Demand Generation Tools For Health Care Companies

Most Popular Demand Generation Tools for Health Care Companies by Category

Most Used PR Vendors Among Health Care Companies

Most Used CRM Vendors Among Health Care Companies

Most Used Chat Vendors Among Health Care Companies

Most Used Surveys Vendors Among Health Care Companies

Most Used Video Hosting Vendors Among Health Care Companies

Most Used Data Providers Vendors Among Health Care Companies

Most Used Privacy & GDPR Vendors Among Health Care Companies

Most Used Tag Management Vendors Among Health Care Companies

Most Used Data Management Vendors Among Health Care Companies

Most Used Email Marketing Vendors Among Health Care Companies

Most Used Link Management Vendors Among Health Care Companies

Most Used Customer Service Vendors Among Health Care Companies

Most Used Event Management Vendors Among Health Care Companies

Most Used Visitor Tracking Vendors Among Health Care Companies

Most Used Website Builders Vendors Among Health Care Companies

Most Used Employee Advocacy Vendors Among Health Care Companies

Most Used Product Analytics Vendors Among Health Care Companies

Most Used Native Advertising Vendors Among Health Care Companies

Most Used Payment Processing Vendors Among Health Care Companies

Most Used Project Management Vendors Among Health Care Companies

Most Used Search Advertising Vendors Among Health Care Companies

Most Used Interactive Content Vendors Among Health Care Companies

Most Used Marketing Attribution Vendors Among Health Care Companies

Most Used Popup & Form Builders Vendors Among Health Care Companies

Most Used Performance Monitoring Vendors Among Health Care Companies

Most Used Television Advertising Vendors Among Health Care Companies

Most Used User Session Recording Vendors Among Health Care Companies

Most Used Web & Mobile Analytics Vendors Among Health Care Companies

Most Used Account-Based Marketing Vendors Among Health Care Companies

Most Used Social Media Management Vendors Among Health Care Companies

Most Used Website Personalization Vendors Among Health Care Companies

Most Used Competitive Intelligence Vendors Among Health Care Companies

Most Used Content Delivery Network Vendors Among Health Care Companies

Most Used Social Media Advertising Vendors Among Health Care Companies

Most Used Webinar & Virtual Events Vendors Among Health Care Companies

Most Used Applicant Tracking System Vendors Among Health Care Companies

Most Used Landing Page Optimization Vendors Among Health Care Companies

Most Used Call Analytics & Telephony Vendors Among Health Care Companies

Most Used Content Creation & Curation Vendors Among Health Care Companies

Most Used Marketing Automation Platform Vendors Among Health Care Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Health Care Companies

Most Used Display & Programmatic Advertising Vendors Among Health Care Companies

Companies in the Health Care Segment